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Posted 21 March 2005 - 09:07 AM
I've been hearing a lot about weblogs/blogs but I'm not really sure what they are or what their implication is for search engine optimisation.
can anyone help me?
Posted 21 March 2005 - 09:33 AM
Q. This parrot that I talk to in the pet store told me that I should
create a blog for search engine optimization purposes. Can you speak
Jill: Blogs have no special powers of high rankings. What they do
have (if done correctly) is fresh, unique content. Search engines do
tend to like that, regardless of the format. If they know any given
site is adding new articles on a frequent basis, they will come around
often to index it. Blogs are certainly one way of easily adding new
information to your site. Newsletters archived on your site can
provide a similar benefit, as can archived press releases, or a
You can see all kinds of blogs or get a free one at http://www.blogger.com
Posted 21 March 2005 - 10:41 AM
Posted 21 March 2005 - 11:02 AM
In my personal opinion, updating the site itself on a fairly regular basis accomplishes pretty much the same thing, and unless you've got time to work on both your site and your blog, I'd recommend just working on the site.
Posted 21 March 2005 - 11:04 AM
There's nothing magical about it for SEO purposes. But if you are posting to a blog regularly, the search engines have new content to review. It doesn't help any more than just posting new content on your site in any other fashion.
Posted 21 March 2005 - 02:37 PM
1. The XML based feed, be it RSS (preferable) or Atom affords a webmaster a variety of benefits, and enhances the value of the HTML portion of a site by supplying robotic agents with a clear, chronological record of changes.
2. Blogs automatically generate new pages every time you post; increased volume is increased opportunity to be found.
3. Blogs automatically interlink everything deeply, and archive everything over time.
4. Blogs automatically facilitate community because of the comment-ability.
Those factors are what makes what I call the "publishing paradigm" so exciting for web authors. People are free to just author content and the blog (as a metaphor for a website or any set of pages) is automatically optimized for search engines, both HTML and XML, automatically. It's a beautiful thing. I've heard blogs refered to as "the new homepages" of the 'net, which takes us back to 1996 or so, except no HTML competency is required to participate anymore, making things a lot more exciting.
Posted 21 March 2005 - 03:17 PM
However one point should be made about blogs - they are Ripe for Spamming and manipulation both with Linking Popularity and content spam blogs.
The engines are trying to control this though, implementing the "no-follow" tag is the first place they've started. But until the blog providers get a good handle on how to prevent "Spam Bots" from creating blogs that are nothing but spam .. there will be some black hat SEO's out there taking full advantage of this medium.
There's been a few articles out there about some blog providers recently revamping systems to stop the spam in the last few days. It'll be interesting to see what Blogger does as well.
Posted 21 March 2005 - 06:30 PM
I use GoogleAlerts paid service to track any web mentions of my client's book. The GoogleAlerts are sent to me on Saturday. The last one had a mention of the book in a blog that was just created on Friday, the day before. There was only one post in the brand-new blog. The book title was mentioned in the side bar, not the actual post.
I guess Google spiders blogs pretty quickly!
Posted 22 March 2005 - 09:25 AM
Minerva, can you tell us which blog software this one used, and whether it was hosted on its own domain or as a subdomain of the blogging site? Google owns Blogger, and I'd guess (just a guess) that they'd be especially quick to spider a blog at www.someblogname.blogspot.com (blogspot.com is where Blogger blogs are published).
Posted 23 March 2005 - 03:21 PM
Posted 20 May 2005 - 10:51 AM
Edited by Jill, 20 May 2005 - 12:06 PM.
Posted 28 May 2005 - 02:48 AM
Posted 28 May 2005 - 09:45 AM
But if you're not updating your site often, then why would you care if the search engines visit your site often?
Posted 28 May 2005 - 07:01 PM
Posted 28 May 2005 - 07:23 PM
The worst thing you can do is create content just for contents sake. Meaning if you don't need new content, certainly don't create it just for the search engines.
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