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Wired Article: Search Rank Easy To Manipulate
Posted 17 March 2005 - 10:01 AM
The article reinforces the notion that link spamming is the best way to get desirable results in Google. Boser says, in fact, that it's a necessary evil.
I'd love to see an article hit Wired, or even better, USA Today, that declares the relative pointlessness of link spamming and the importance of quality content.
A pointed question: what happens when everyone in the world is a mass marketer whose only guiding principle is pragmatism? After all, like Boser says, it's just being "realistic" to link spam Google.
Posted 17 March 2005 - 10:54 AM
Although Google claims its "complex, automated methods make human tampering with (the) results extremely difficult," that's simply not true. Digital vote rigging is merely part of doing business, according to [Greg] Boser.
Posted 17 March 2005 - 11:19 AM
I noticed we had two threads started on this topic, so I merged 'em rather than having two different discussions going on at the same time.
You may now continue with your regularly scheduled activities...
Posted 17 March 2005 - 11:39 AM
FWIW, link spamming doesn't have nearly the effect on any other search engine. So when Google has 15% (or less?) of the marketshare in a year or two, will they finally change the heavy reliance on links and linking text so that they're more in line with the others?
Will they wait that long?
Posted 17 March 2005 - 12:17 PM
Posted 17 March 2005 - 12:33 PM
Except MSN. All it takes on MSN is a couple of links....
Posted 17 March 2005 - 12:46 PM
"Hey, Wal-mart created the monster because they use tags that can be easily demagnetized, then I can stuff all the DVD's in my pants. I didn't create the problem, I'm just someone using the system that was created."
Waah, waah, I know someone will be quick to point out that spamming isn't illegal and shoplifting is, but the argument is the same and it's weak either way. Saying something SHOULD be exploited simply because it CAN is ridiculous, IMO.
It's this quote that bothers me:
Again, lumping SEO's into the "taking advantage of loopholes" category and ignoring the fact that many of us make real improvements to sites, removing technical obstacles, improving navigation, targeting in on better keywords, and actually building content worth linking to.
Oh, silly me... it's all about loopholes and buying links... I've just been doing it the hard way, I guess.
Posted 17 March 2005 - 12:55 PM
Posted 17 March 2005 - 01:08 PM
Excellent point. No one ever mentions that.
Hopefully, the search engine industry will move to such a place that the good kinds of optimizations, especially a focus on compelling content (what I call the three "I"s - interesting, insightful, informative), are the only game in town. Or at least, a place where link spamming is marginally effective at best.
Posted 17 March 2005 - 03:17 PM
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