Once you get past that, you'll see that they're offering new ways of paying publishers: a beta of EFT payments, and the introduction of payments in numerous currencies in additon to USD.
Finally, there's AdLinks by Google:
The result is advertisements that are closely targeted to the interests of your users. By selecting the topics through interaction with the ad unit, users are presented with useful information in the form of related advertisements. Their direct involvement with the evolution of the ad unit guarantees an interest in the ads that are presented.
And right on the heels of MS' announcement that they're coming out with their own search advertising service, and Yahoo coming out with an alternative to AdSense.