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Posted 11 October 2003 - 07:33 PM
i just wanted to get your views on my problem..... i am involved (well it's pretty much me and some friends backing me up - anyway....) in establishing a charity. The charity's purpose is to build schools in developing countries whose families cannot afford to send to school. The main source of funding will be through sending paying volunteers to those countries. The volunteers will mainly be found via our website.
Therefore i have optimised it as best i can for the most popular appropriate keyphrases, alt tags, etc.
Where I am having problems is that i have decided to build a second website for the charity that is to create more of an identity for the charity. So we will have one as a resource for volunteers and prospective volunteers and a separate one hopefully creating a 'corporate' identity (and to take donations, etc). So the problem is that while it was quite easy to optimise the first site i built because keyphrases were reasonably obvious (I didn't say i did it well however!!). For the second one i am unsure what to do. Where it easy for a charity such as Oxfam who already have an identity which people will search for - we are coming from the opposite end of the spectrum of no identity at all....
Thanks for reading my waffle anyway.... (ok here i am assuming that you did!)
Posted 11 October 2003 - 07:36 PM
that should have read
The charity's purpose is to build schools in developing countries for children whose families cannot afford to send to school
that'll teach me not to preview post....
Posted 11 October 2003 - 08:29 PM
If you are a legitimate charity it is not hard to get incoming links...especially for the cause you mentioned...
Its never ideal to try and parallel what the other groups have already done. recognize your strengths for what they are
establishing an image is about being fake...establish a community...let the new members establish your identity...thats a selling point
I guess I only feel so strongly in this way because I am currenty reading the cluetrain manafesto...but it makes sense
Edited by awall19, 11 October 2003 - 08:44 PM.
Posted 11 October 2003 - 11:18 PM
Posted 12 October 2003 - 07:19 AM
I think it all belongs in one site.
Posted 12 October 2003 - 09:52 AM
ok i suppose i have two reasons for wanting to divide up the resources - well actually i am not really dividing them up.... it is more that i am cutting out a lot of the volunteer appropriate resources on the second site (which there is a lot of - but needed i think).
by having a smaller site as, if you like an introductory portal, i just feel that it makes it very easy to see what we are about for those not looking to volunteer and therefore making donations, etc. more likely.
because the first site is so orientated towards the potential volunteer and is really talking to them i just felt that it would not hurt to have a much smaller site that makes infomation for non volunteers the focus and talks to them instead.
i understand exactly what you are all saying about why is there a need to split the portal and perhaps if you saw how the sites are you might see better why i have done this....... and then again!
(although i do not agree that establishing an image is fake - particularly if the image is a true reflection of what you are - it is about being competitive for resources in a finite and very competitive world. Even though we are a charity, we will have to compete, a) with other charities for donations and with other organisations (including private companies) for volunteers)
I'm not looking for a critique here - this is just so you can perhaps see where i am coming from and if you agree with me, help me figure out the best way forward.... (and those who don't agree are still very warmly welcomed!!)
thanks for any help....
Posted 12 October 2003 - 10:01 AM
it's only recently that i am experimenting with the other site and it is more looking to the future when perhaps we have more of a presence. i'm under no illusions and the first year or two will be tough until some of our projects bear fruition and we have more destinations to offer. one step at a time though! and where we do have a big advantage is our projected fees which are quite a lot less...
Posted 12 October 2003 - 11:34 AM
then why make a second site for the future? why not spend the same efforts improving the current site?
one step at a time though!
Your images do not even work on the main site...that is not too confidence inspiring. maybe I have gotten screwed too many times in the past...no way you would get dime one off me though if I went to a page where all the images didnt even work
Posted 12 October 2003 - 12:34 PM
either way neither site is completed and neither site is being indexed as yet - it is all a work in progress (oh and before you suggest that my time may be better spent completing one before i move onto the next - i have gone as far as i can with the volunteers site until i get back to ghana (after the charity registration is complete) and can talk to schools and other organisations about volunteers)
one thing i can assure you is that when we do launch ALL will be working. so if you could just tell me which images do not work...... (i am suprised to hear that ANY do not work on pages that have been uploaded) Anyway i'd be grateful if you could point out what you found.
Posted 12 October 2003 - 01:44 PM
Posted 12 October 2003 - 03:32 PM
oooooooo.... that's taught me an important lesson about DW - it's ok to open a back-up file from a different drive to correct things with copying and pasting BUT DO NOT save it over the original as the root directory will be wrong!
it's ok now if you're still interested
Posted 15 October 2003 - 08:58 AM
I really would appreciate some advice on my original question that isn't along the lines of "i don't think you need two sites"!! I hear what you are saying but i still prefer to walk the two site path, mainly because to optimise the original to attract people who want to volunteer overseas we needed to be really just talking to them. The new (main) site is talking to a much more general audience...
perhaps there is nothing apart from the more obvious tecniques to mention, i.e. try to get as many relevant links to the site as i can, probably optimise the copy and links, etc. for keyphrases like educational charity (although i suspect that the main searches for those would be by hard up students looking for cash.....!)
I just want to be sure that I am not missing a trick. Thanks.
Posted 15 October 2003 - 09:36 AM
This appears to be your original question:
So the problem is that while it was quite easy to optimise the first site i built because keyphrases were reasonably obvious (I didn't say i did it well however!!). For the second one i am unsure what to do. Where it easy for a charity such as Oxfam who already have an identity which people will search for - we are coming from the opposite end of the spectrum of no identity at all....
The answer is pretty basic and simple. You just have to do some keyword research at WordTracker and find keyword phrases people are searching for that relate to what your site is about. Just like any other site.
Posted 16 October 2003 - 10:58 AM
If I understand you correctly you want one web site that serves the needs for the volunteers and another web site that serves to get the financial resources necessary for the projects.
You also believe that it is better to keep these 2 groups seperated.
Looking at it from an SEO point of view it is always better to keep everything in one web site. But of course there are more factors than just SEO.
If you are going to interlink these 2 web sites a lot it probably is best to create just one web site.
If both web sites are very much on their own and do not need much linking, you can go for 2 web sites.
People with lots of money that want to give to charity probably are not much interested in all the details that are necessary for the volunteers, they just want to see the big picture and the results. The same goes for the volunteers,.. they don't need to know all the details about where the money comes from, but want to know what to do, how to do it, what it pays, etc. Of course linking between the 2 web sites is necessary but only for informational purposes. In this case I think it actually is better to create 2 web sites.
Keyword research is important, but I think the most important thing to start with is audience research. Above is already a small indication, but you need to do really good research to both groups.
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