Are you a Google Analytics enthusiast?
More SEO Content
Posted 10 October 2003 - 05:46 PM
Just wondering, how much does cross linking within your own site help your placement on SERP pages?
I have read some sites that say it helps a lot, others, not so much -- what do the folks here say?
Posted 10 October 2003 - 05:53 PM
I then altered the words within the link to the keywords on the page being linked to, and lo and behold the page jumped up the rankings, so IMO it does make a difference, I presume its because a good web site should have good navigation and this is an ideal way to encourage good navigation systems.
Posted 10 October 2003 - 06:03 PM
Thanks for the reply. I was thinking along a similar line to you, with regards to your thoughts on navigation.
I was also wondering if, many of the calculations that determine link popularity don't necessarily distinguish between intra and extra site links. It would seem to me that ignoring that distinction would provide the search engines the most elegant way of providing search results.
Does anyone have any thoughts on this logic?
Posted 10 October 2003 - 06:07 PM
It also helps increase the number of links that are pointing to each one of your pages. For example, you should always have a link back to your home page from every sub page because not only will it help the end user get back to your home page but it is yet another link pointing your main URL. It has been discussed several times in this forum whether it is best to link to your home page via relative link or absolute (index.htm or www.mydomain.com) - I do it both ways.
But yes it helps and should be part of any SEO effort!
Posted 10 October 2003 - 06:38 PM
... you shouldn't leave it at that, because I suspect that external links might be weighted rather more heavily for link pop, but I'm happy to be proved wrong!
Posted 10 October 2003 - 06:53 PM
I think the main reason behind my inquiry was that, I wanted to get a better idea of the importance of cross-linking for two reasons:
1. I recently did a google search for one of my kw phrases and found that my position was 18 out of 500K+ (decent, but not great). When I compared my site to the #1, #2, and #3 sites, I noticed that my overall link popularity was higher, as well as the kw density of my HP. That got me wondering as to how the optimization of pages linked to the HP have on search engine results. One of my working theories right now is that I might be able to improve the ranking of my HP by optimizing the pages in my site that link to it.
2. In the process of developing an seo protocol for my site. I wanted to get a better idea of the effect that cross linking, in general, plays to better determine the prioritizing of that portion of the protocol.
Posted 12 October 2003 - 05:09 PM
Posted 12 October 2003 - 06:27 PM
These are two different things.
If you cross-link between different domains, you have to watch out for creating a little island of sites that nobody else links to. That will hurt your rankings, not help them.
If you're simply asking how to set up your site navigation within your own one domain, it's not called cross-linking. It's simply called "site architecture" or your site navigation.
0 user(s) are reading this topic
0 members, 0 guests, 0 anonymous users