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Google Placing Less Emphasis On Link Popularity?
Posted 08 March 2005 - 02:19 PM
I don't know if this is true or not, but as Google is updating PRs, there is a rumor being circulated that they're now placing less emphasis on link popularity. Can someone point to a credible source on this topic?
Link popularity initially may have seemed like a good idea, albeit a flawed one, as a factor for relevancy, but as we all know, as soon as the word gets around, people would try to exploit the SE algorithm, sometimes through questionable means (eg. link farming, link buying, etc). I don't see any ethical problems with SEO in general, but since SEs have to constantly evolve to keep their systems from being abused, I wonder if many of us are allocating too much of our time & resources to gain higher link popularity?
Posted 08 March 2005 - 04:41 PM
Some are saying that Google is giving less weight to PR or PageRank, which is sort of their internal link popularity/site authority measurement.
Others refer to it simply as Link Popularity no matter what Google wants us to call it.
PR, in and of itself, is not a determining factor and hasn't been for a long time. If it ever was.
Link Popularity is still a stronger force with Google than it is with any other search engine. Especially when combined with a bit of anchor text manipulation/focus.
Is it less than before? Some are, some aren't.
If you want proof of the sheer power of links and anchor text where Google is concerned all you need do is look at some of the more famous Googlebombs. All of which are still very much in effect.
Posted 08 March 2005 - 05:26 PM
Posted 08 March 2005 - 06:18 PM
The popularity of a site doesn't indicate how on-topic it is, but if lots of sites about similiar subjects point to that site, then you've got something.
Posted 09 March 2005 - 01:04 AM
Google does give emphasis on links but these should be from quality and theme based sites only else no effect on your sites' PR.
Posted 09 March 2005 - 03:11 AM
Edited by chrishirst, 09 March 2005 - 03:17 AM.
Posted 14 March 2005 - 09:01 AM
How do you know this? The only data they would need to do this is already being supplied by the cookie.
Posted 14 March 2005 - 10:03 AM
Anyone know for sure?
Posted 14 March 2005 - 11:42 AM
Of course I don't sit inside Googleplex either. Those are the only people would could provide an absolute answer.
Posted 14 March 2005 - 11:18 PM
Regarding your comment above and on the "subject specific popularity" comment specifically, what makes you think that?
Posted 16 March 2005 - 04:33 PM
Posted 19 March 2005 - 03:40 PM
it's something he wrote anyway...
Posted 20 March 2005 - 10:13 PM
Posted 21 March 2005 - 07:16 AM
In the absence of the original poster I would just say that although not today or tomorrow I think it is a safe bet that over time links will become less of a factor for Google.
By the time it does they will have probably served their purpose but I do think as a theory it is fundamentally flawed as I do the sand boxing and site ageing. However, for people who have taken the time to undertstand how they work their existance does allow those people to gain an advantage.
I think links and ageing will all remain factors (be they a lot less significant though) but I would predict that as technology improves content will become the be all and end all which if they can get it right would probably be what it should all be about - but then again maybe that is too simplistic.
As will all technology, and I guess life in general, just when people think they have discovered "the" answer what they find is that really all they have done is discovered the next few questions.
Posted 21 March 2005 - 05:04 PM
I am no expert but I would tend to think that it is too simplistic. If content becomes the top dog then wouldn't we return to the keyword stuffed nonsensical pages ranking high? I mean I realize G would come up with ways to determine validity but for every algorithm to make sure its valid there will be ones to abuse the system. Who knows though, I might be making it overly simple as well. Maybe the answer is somewhere in between...
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