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Google Adwords Setup Frustration
Posted 14 August 2003 - 08:19 AM
No I AM talking about Adwords. However perhaps I should have said average position rather than actual.
I really don't think you can do this effectively in AdWords. I would be interested in other opinions.
In my experience as the click through percentage on your ad varies through out the day its position will be changed by Google. I have seen an ad on a single keyword vary in place from from 1 to 4 during the course of a day without any adjustment to the maximum price I have set.
In fact I believe that if your ad is enjoying a high click through rate that Google will charge you less for displaying it.
I am currently running an AdWords campaign with one ad getting displayed against 10 very relevant keyword phrases. My maximum bid is $2.00 and my placement across all these phrases at any time during the day will be between 1 and 6, and my charge per click through will be between $1.60 to $1.98. If I drop my maximum bid to $1.75 I will get less total exposures but I don't think it will mean that I get fewer percentage of exposures in positions 1 and 2.
I just don't think you can control that in AdWords.
Posted 14 August 2003 - 11:43 AM
I am, quoting my figures from the forecast and average position that Google gives me. I have found that by upping my maximum bid per click that the average position that Google says I have is increased. I know that this does not mean that I will be at that position all the time and I know that my click through rate does fluctuate throughout the day.
However over a week I found that paying more for my clicks and therefore being at an average number 1 position over a week, I spent 3 times as much money gaining not the same proportion of extra clicks. So I lowered my bids and am now back at an average position 3 with a much lower cost per click and better ROI.
Hope this makes sense.
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