32 replies to this topic

[razzle]

ha ha no problems

[compar]

No I AM talking about Adwords. However perhaps I should have said average position rather than actual.

Razzle,

I really don't think you can do this effectively in AdWords. I would be interested in other opinions.

In my experience as the click through percentage on your ad varies through out the day its position will be changed by Google. I have seen an ad on a single keyword vary in place from from 1 to 4 during the course of a day without any adjustment to the maximum price I have set.

In fact I believe that if your ad is enjoying a high click through rate that Google will charge you less for displaying it.

I am currently running an AdWords campaign with one ad getting displayed against 10 very relevant keyword phrases. My maximum bid is $2.00 and my placement across all these phrases at any time during the day will be between 1 and 6, and my charge per click through will be between $1.60 to $1.98. If I drop my maximum bid to $1.75 I will get less total exposures but I don't think it will mean that I get fewer percentage of exposures in positions 1 and 2.

I just don't think you can control that in AdWords.

[razzle]

Hi Compar,

I am, quoting my figures from the forecast and average position that Google gives me. I have found that by upping my maximum bid per click that the average position that Google says I have is increased. I know that this does not mean that I will be at that position all the time and I know that my click through rate does fluctuate throughout the day.

However over a week I found that paying more for my clicks and therefore being at an average number 1 position over a week, I spent 3 times as much money gaining not the same proportion of extra clicks. So I lowered my bids and am now back at an average position 3 with a much lower cost per click and better ROI.

Hope this makes sense.