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Google Adwords Setup Frustration
Posted 24 July 2003 - 09:46 AM
1. It's too expensive.
2. My ads keep getting shut down.
And both seem to be the result of usability issues with the program. While they do have a great set of instructions on how to optimize your campaigns, the default setting of wildcarding all search terms (by not putting "quotes" or [brackets] around your terms) causes frustration and financial pain for Adwords newbies.
Could Google better serve their new clients by using a different default setting?
Have any thoughts based on frustrations you had setting up your own campaigns?
Posted 24 July 2003 - 10:38 AM
To me, that was the obvious thing to do right at the start as I could never understand why anyone would not want to use exact matches.
But maybe that's not so obvious to newbies?
In some ways, it's in Google's best interest to have non-exact matching as the default as it can theoretically give them more impressions and clickthroughs. But if it makes people stop using AdWords altogether, then it's not a good long-term strategy for Google.
Posted 24 July 2003 - 11:01 AM
Wildcards do capture some nicely targeted traffic that exact matches would miss such as the use of the words within a question (commonly done).
Posted 25 July 2003 - 11:23 AM
At Overture, FindWhat, etc. your ad has to be reviewed by one of their Net Slaves, and they can make some pretty arbitrary decisions. Plus, it takes time for them to approve your ad.
At least AdWords gets your ad live immediately and lets the CTR decide if its relevant.
Posted 25 July 2003 - 12:19 PM
But Google could improve the usability of their system so new users have a better idea when their ads are being served. This could lead to higher CTRs and higher customer satisfaction.
Posted 25 July 2003 - 12:40 PM
Posted 25 July 2003 - 02:23 PM
Posted 25 July 2003 - 02:39 PM
Posted 25 July 2003 - 02:43 PM
The good news is that Google is beefing up the help text on their "chose your keywords" form. I notice they're also pointing people to their Power Posting tutorial, which is a great idea (luv that Power Posting).
So maybe they're getting the message...
Posted 26 July 2003 - 12:43 AM
Posted 26 July 2003 - 03:43 PM
Comparatively Overture does accept payments through Wires and Bank transfers which makes it a lot easier to pay them. We have written this to Google a couple of times, but to no avail.
Posted 26 July 2003 - 06:47 PM
Posted 26 July 2003 - 08:26 PM
Maybe they could contract with Andrew to create a Max Headroom-like interactive tutorial for Adwords?
Andrew Goodman would not be happy (since he "wrote the book" on using Adwords), but it would be a good thing for their business.
Farhan, it sounds like your client might want to make a quick call to their credit card company to have their card's limit increased.
Posted 27 July 2003 - 09:00 AM
Posted 29 July 2003 - 07:32 PM
Hi, its me the newbie
I hope to learn a lot for all topics here from you, guys
My 1st posting:
I did the same in germany to google.de: they only have the credit card for payments. I wrote 2 mails, but I got the same answer: --"we will check for the future to have bank transfers etc."--
So, I think they will _never_ switch over to payments like Overture or Espotting ...