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Posted 02 March 2005 - 10:58 PM
To be honest, I really only want to put sites on my links page that pertain to my type of business/industry that will benefit my clients or visitors. My links page is very theme specific.
Many people want a link back before they add me to the directory. A link to a directory on my links page just doesn't fit with my theme there, nor do I want to be putting a bunch of irrelevant links on my site.
I have been testing out Arelis and it seems to me that it is just a program that will find potential reciprocal link partners for you. Am I correct with that assumption?
Hopefully someone will be able to explain reciprocal linking and the benefits of it in more detail to me.
Posted 02 March 2005 - 11:12 PM
Good point, and that's what search engines would hope more people would do. If it's not relevant to your visitors, it doesn't make sense to link to it.
It can be used for reciprocal linking, but could just as easily be used to identify sites that may be willing to link to you without a reciprocal link. It's just a tool. It's up to you to decide how best to use it for your business.
Does it provide value to your visitors to link to random directories? It sounds like you already know the answer to that.
Posted 03 March 2005 - 09:16 AM
That said, you can sometimes link back to a certain area of these other sites rather than to the base url. For instance, if my site sold something that needed to be printed and would be using up people's ink faster than normal it might be useful for them if I linked out to a listing of discount ink cartridge or ink refill kit providers. So that instead of paying $40-50 for cartridges at the local Office Depot they'd be able to get the same thing for $10.
In theory, if some site that sold printer ink and a lot of other stuff had agreed to link to my site, but only if I linked back to them, I probably wouldn't link to their base url. Instead I would link directly to the Ink section of their site, because that is of most use to my visitors.
Or course you'll want to clear that with your linking partner. But I've never had one balk at the idea because I clearly explain that this is what my users are going to be most interested in.
Posted 03 March 2005 - 01:14 PM
If a bot can't follow image links, then can they not see links to other sites that are on images? If so, if site abc wants to trade links and I get a text link on their site and they get an image link on my site, would google see that as a one way link?
Posted 03 March 2005 - 02:07 PM
What you may be thinking of is the fact that some people use images is as non-linked images to display e-mail addresses. There are harvesting bots that will read e-mail addresses that are in "mailto" links and in plain text on a page, and send spam to them. But these bots can't "read" an image to know what it "says". So it's a way of displaying an e-mail address that looks like plain text to a human being reading the page, but is essentially invisible to a harvester bot.
But spiders most certainly can -- and do -- follow links that are images.
Posted 03 March 2005 - 07:10 PM
The days of basing a successful link building strategy on link quantity and anchor text alone may be numbered. The link popularity theories behind PageRank and Hilltop remain important, but major search engines are continually adding new elements to their link algorithms to improve search relevance.
A successful search engine optimization strategy should incorporate knowledge of block-level analysis to ensure that the effects of a link building campaign will be maximized.
A link from the content block could be considered as more likely to be a true recommendation than a link from a text link advertisement block. Search engines may therefore give extra weight to in-content links while devaluing links that appear to be advertisements. Sites that rent links through link networks usually do place them in a block above, below or to the side of the content block. When VIPS is implemented, there is a risk that many rented advertisement links could be devalued.
The theme in which your link is placed also will be more important than ever before. Many search engine optimizers have voiced their opinion that “anchor text is everything”; that is, the theme of a page linking to a Web site does not parse link relevance, but only the anchor text of the link does.
Hope this helps.
Posted 03 March 2005 - 07:14 PM
generally we provide a link when refering to articles (It's in the [url=http://www.highrankings.com/forum/index.php?act=boardrules]Forum Rules[/url] I re-read them today)
Posted 03 March 2005 - 08:18 PM
I think this logic is flawed - back in the Bad Old Banner Days, yes, an ad was just an ad and had no relevance to the content of the page.
Now ads are more likely to be contextual - of use to the pages expected visitors.
If Google adopts this approach then they are saying that Adsense is irrelevent.
If Yahoo adopts this approach then they are saying Overture (does it have a Name anymore?) is irrelevent.
Doesn't mean they won't of course But I think it would be a mistake on their part.
(I'm not saying that eg adsense contributes to the page ranking for a page, but that the concept of paid ad == irrelevent is flawed)
Posted 03 March 2005 - 09:35 PM
Nathan, I have to admit that you just cracked me up! Even if you're 100% correct. It's #'s 24 and 25 in the rules.
Subscriber can you provide some attribution for your article please? We're pretty big on protecting copyrighted material around here, much more than most forums.
Posted 14 April 2005 - 11:13 AM
I have read that article here:
About the Author
Andy Hagans is a search engine optimization consultant who specializes in link building and risk management. Visit [http://www.andyhagans.com]] for more information. Mr. Hagans also maintains The Link Building Knowledge Base at [http://www.linkbuilding.info] to help other webmasters.
Please do accept my apologies.
Edited by Jill, 14 April 2005 - 03:48 PM.
Posted 14 April 2005 - 03:34 PM
VERY big on it.
Posted 14 April 2005 - 04:13 PM
diana, let me share a little "thing" I do sometimes when it comes to recip links and directories.
<sidebar> So it's clear, when I use the word *directory* I'm referring to an established general or niche topic directory such as Sphericom or DMOZ or JoeAnt.
Here's what I do.....Find the best page/category within the Directory to host your site. Jot down the URL and then post it on your site. When you add the Directory link to your site, include a brief but keyword rich description/anchor text link to help explain to your visitors what's ahead and act as another spot for your keywords.
When you do this, you've fulfilled the directory's requirement for a recip link, know your visitors will land on a relevant page and added some keyword rich content for yourself.
And yes, you are linking into a page where competitors could be listed so take a hard look at it before you make that business decision. Here's where it's a benefit to be second as you can thoroughly review what they've submitted as descriptions and write a BETTER ONE.
IMO, if you do a good job with your website, your visitors won't even get to your resource page to click the link!
Posted 14 April 2005 - 04:23 PM
Watch out for "infomercial" type ads as the idea of descriptive text around links takes hold.
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