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Overture Services To Become Yahoo! Search Marketin
Posted 01 March 2005 - 09:40 AM
Posted 01 March 2005 - 12:18 PM
Posted 01 March 2005 - 01:06 PM
I realize that it's a trademark and all of that, but lose the exclamation already. It's not like they're new kids on the block and need to create excitement with the "!"
Posted 01 March 2005 - 02:59 PM
Guess they just love to rebrand!
Posted 02 March 2005 - 06:08 AM
Posted 02 March 2005 - 10:54 AM
Jill, the branding change to Overture happened before Yahoo got into the game.
Interesting point, Johann. How will MSN feel about using Yahoo! results instead of Overture on their search engine?
Posted 02 March 2005 - 07:16 PM
Posted 02 March 2005 - 08:58 PM
Posted 03 March 2005 - 04:08 AM
Along the same lines, and without beginning a new post - I read that Lycos is going to be moving to the Ask Jeeves Engine for results at the end of their current contract with Yahoo!... interesting too.
Posted 03 March 2005 - 04:25 AM
Ask Jeeves may even try and buy Lycos yet to increase their market share further.
Posted 03 March 2005 - 05:59 AM
Yahoo's biggest advantage was that the Overture Brand offerred no competition. Without that, surely the deciding factor is now expected revenue, as both programmes help a major competitor's branding.
AdWords (AFAIK) has more users, and has an automated system that enables more keywords to be bid on. Surely that would make it more attractive than Yahoo in head to head syndication contests.
I really don't think this is a great move myself, but then re-branding always did go over my head. I don't get what the expected gain of this move is.
Ahh, I re-read the release. Seems that the big reason for this is to:
So it seems to me to be a way to leverage off the positive brand and belief in SEM, and build additional customers for Banners etc. Not a bad idea, but the question i have is will this increase revenue from other revenue streams, or hurt their SEM revenue?
I can see where unifying all the email and contact addresses of all Yahoo advertising customers would have tremendous appeal, and be tantalisingly tempting. However, only time will tell what affect this has on total advertising revenue, and this may be a case of biting off your nose to spite your face.
Posted 03 March 2005 - 07:36 AM
I'm wondering how many people at Microsoft are thinking of their own brand of contextual advertizing and when they'll come onto the marketplace. It would seem to be a no-brainer. After all that Market on MSN Search web page is pretty thin at the moment.
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