I understand that Pay-Per-Click advertising can be tracked from the entry point of a website to a conversion page using a variety of techniques such as:
1. Appending a string at the end of the URL
http://www.somewebsite.com?refer=2344 in the link of the paid listing and then pass that refer along in a GET or a POST until a customer (hopefully) reaches a checkout or something defined as a success.
What I would like to know is if there is a similar way of tracking a site SEO campaign. For example, could I track that someone clicked in from Google to a website and then at some point made a conversion? (possibly using a refer?)
The reason I ask is because our client would like to track the success of a targeted natural search campaign versus a pay-per-click campaign using conversions as the success criteria.
Any information on this would be most helpful and appreciated.
Edited by crazed_canuck, 09 October 2003 - 06:18 PM.