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Can Google Push Users To Yahoo & Msn?
Posted 26 February 2005 - 08:13 AM
Danny Sullivan himself stated within an SEW member article, "when I looked at LSI as raised this time last year, my feeling was that for most site owners, even if it was being used, you'd have little control over influencing it". How true is that? Spot on IMO. It is becoming harder and harder for SEO's to manipulate sites to favour Google results, thus the webmasters and businesses themselves may just shift focus onto the other two main engines.
What impact could this have?
Posted 26 February 2005 - 08:38 AM
Unfortunately for them it's not their call - if the main customer base is still using Google then Google is where the businesses need to be. People will only move away from Google when they feel there is a better way of finding what they are looking for. The webmasters and businesses are I'm sure trying to rate well in all search engines.
Posted 26 February 2005 - 09:01 AM
As long as they choose to use Google, we will be forced to follow.
Posted 26 February 2005 - 09:35 AM
But what's that got to do with users?
Posted 26 February 2005 - 12:12 PM
And it's a huge If in that assumption, one that many seem to make because they're functioning on old data and because most have been totally Google-centric for the last several years.
Does anybody else get and read Wired? They have a rather neat article re: Yahoo in the March edition. I snuck over to the online version of the mag and it looks like the full article is going to be available to peruse online Tuesday, March 1. It really is a good read.
I normally wouldn't post this since I can't link to the source for attribution, but here's one small quote just to whet your appetite for what you'll see here the first part of next week...
Oh, and an early Happy Birthday to Yahoo! too. It makes me feel old to realize that they're celebrating their 10th birthday on March 2nd!
Edited by Randy, 26 February 2005 - 12:18 PM.
Posted 26 February 2005 - 12:44 PM
Then there is/was their useless desktop search (beta) which delivers the same sort of results from a user's computer as is delivered from the internet search, which is fine if you only have two or three results but absolutely useless when the desktop search returns hundreds. Who after all, wants to hunt through endless pages of results to find the right document from their own computer? You wouldn't do it on the net.
Google appear to have lost their way a little. Short term, there are enough tricks pulled out of the hat to keep the share price out of freefall but over the longer journey I doubt they can sustain it.
Adjusting the algo to bring 'educational' and 'authority' sites to the top of the rankings wasn't just Google 'doing no evil' -- imho it was a platform to increase revenue from Adwords since the paying advertiser is the one who needs their site to be visible in the listings. Letting that big piggy-bank slip away because your algo was already listing the advertiser's site highly was almost like Google paying the advertiser.
And this is where Google are going to run into trouble, because what attracted people to the search engine in the first place was the relevance of their results and the noticable lack of shove-it-down-your-throat advertising. To boost revenue, that magical formula had to be altered.
With Microsoft now beginning to promote themselves as the new 'born-again evil-slayers' of the internet by pushing out XP SP2, announcing the new, security conscious IE7 as well as beta testing the powerful Microsoft Antispyware, the user's perceptions of both organisations are going to change.
Throw in Microsoft's considerable ability to market it's own products and we will see a considerable swing in their direction in the next 18 months and much of that will be down to Google losing it's whiter-than-white reputation, mostly by it's own hand and deed.
Posted 26 February 2005 - 03:09 PM
Posted 26 February 2005 - 05:08 PM
I think that particular ship has already sailed.
Posted 26 February 2005 - 07:30 PM
Posted 27 February 2005 - 08:22 AM
As a user, I want what I'm looking for quickly. I guess the fact of the matter comes down to, can Google supply such quality if webmasters and experts alike cannot provide relevant sites to show up for relevant queries? Yer sure, we all know that sites are tainted to show up for non-relevant terms, but in the most part, most major services have fixed that problem to some extent, though still allow the capability to show related results.
IMO, Google are balancing on that rope at present, nearly ready to trip up and hurt themselves.
Posted 27 February 2005 - 08:24 AM
Posted 27 February 2005 - 08:45 AM
The above was just one very small part of the article, even then it was buried in the middle. Like I mentioned above, it's a really good article that reminded me of a lot of things I'd forgotten over the years. It'll be an especially enlightening read for those who weren't around in the early years.
For instance, did anyone realize (or remember) that Yahoo actually holds more patents than Google? Not just a few more, but 10 times as many. And that they made more money and had more visitors every month than Google? If you just read the press clippings over the past few years you certainly wouldn't believe that to be the truth.
For those who have been so Google-centric over the past several years the article is going to be a bit of an eye opener me thinks.
FTR, I think you're probably right that the guys and gals at the Googleplex are more than a tad concerned. Coming off of their recent dominance, they now find themselves squarely between a Rock (Yahoo, which had a headstart) and a Hard Place (Microsoft with its ambitions and bottomless pockets). How they respond to the situation over the next 12-18 months is going to determine if they're still a player 5 years down the road.
Posted 03 March 2005 - 01:08 PM
I find Google shifted right along with their bank account... the concern is not so much the surfer as it is the vendor. I'm with McFox on the Google Bubble
I still believe "Joe Surfer" cares more about their results, than "they" care about the paid ads all over. Without drastic changes on the Google side, I think we will see this trend continue - as it is already well started.
Posted 03 March 2005 - 03:39 PM
Regarding pushing people away. My take is slightly different. What I wonder now is if it only takes one engine to make a shift toward some kind of filter/algo change to have it be relvanet across the board. For example, if Google makes a shift to LSI that makes it harder to manipulate rankings, and you as an SEO have to optimize for G because G matters, then presumable your site will be a better site in all the engines...
Sort of interesting effect....it may mean MSN and Yahoo! can stay away from some [url=http://searchengineland.com/070621-145956.php]Keep the Faith When the Algo Changes[/url] (like LSI) and rely on others changes that require differnent optimation techniques (in case you have not noticed, we are seeing this already). The end result? The best sites win and SEO is harder to manipulate, which is probably best for the end user...
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