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Keyword Weight In Link Exchange
Posted 09 October 2003 - 09:08 AM
I am an experienced search engine marketer and understand the value and importance of link popularity. My question has to do with the link text that appears on other sites.
We have all seen link pages where the link text for a site is a list of keywords several lines long rather than simply the name of the site or a single key phrase.
Do search engines consider the keyword weight of an incoming link? For example, for a site about web design schools is it better to have incoming link text of:
web design schools
web design schools, colleges, and training
The second option is broader and would presumably provide value/weight to multiple search terms but the keyword weight is higher in the first option.
Posted 09 October 2003 - 09:19 AM
Posted 09 October 2003 - 10:18 AM
I agree with Farhan
It's so simple for the SE to apply the algorithm as such.
If they do it for internal links why wouldn't they do it for external links ?
Posted 09 October 2003 - 10:25 AM
As a result, let me ask this question, when you are asking for links from other sites, do you vary the link text in your code? For example
for the first 50 links, I might use "web design schools" as the link text
for the next 50 links, I might use "web design colleges" as the link text
That way I would receive link popularity for a number of different key phrases.
Is this the best way build link popularity across multiple terms?
Thanks for your help.
Posted 09 October 2003 - 10:58 AM
Posted 09 October 2003 - 05:13 PM
If you split the inbound links between two keyphrases, don't you weaken your overall link popularity for the site?
Wouldn't it be better to make the link text for all 100 links the same as the stronger of the two keyphrases?
By 'stronger', I mean this: If your site stats show that say 80% of searches come from the keyphrase 'web design colleges' and only 20% come from 'web design schools', then 'web design colleges' is the stronger of the two.
Of course, this assumes that 'web design colleges' doesn't have 1000 times more competitors than 'web design schools'!
But you get my drift - all things being equal, I'd make all my text links read 'web design colleges' in the example above - yes??
Posted 09 October 2003 - 05:17 PM
And I suppose in a very extreme example, if you've got thousands of links pointing to your home page for one kw phrase, and you're number one on that phrase, it couldn't hurt to start building some link rep for whatever other phrase that page is optimized for.
<added> I just took another look at what you wrote, Brian, and I think I have to add something to what I've said... If 80% of your traffic is coming from one kw phrase, but you're optimizing for two, I think it kind of indicates you've got some work to do on your #2 phrase.
Posted 09 October 2003 - 09:13 PM
after you have good placement for one of your keyword phrases there is absolutely no reason not to go after the other (especially if a few of the keywords overlap)
Posted 10 October 2003 - 05:44 PM
If 80% of your traffic is coming from one kw phrase, but you're optimizing for two, I think it kind of indicates you've got some work to do on your #2 phrase.
Bob, what I meant by this was that if keyphrase #1 was naturally the more popular keyphrase (a la Wordtracker) and hence generated 80% of your traffic.
I guess if you optimised heavily for keyphrase #2, you might shift the balance in its favour somewhat, but, in terms of traffic, you'd find it difficult to overhaul the more popular keyphrase #1.
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