QUOTE(juliesjewels @ Feb 9 2005, 12:30 AM)
But, I'm confused because he mentions that the most common mistake he sees when reviewing a site is "Too much--of everything." Then he's asked to give examples of site with good usability. He likes Amazon, eBay, Google (which I do understand) and Bestbuy.com.
I think Bestbuy, Amazon & especially eBay are some of the most confusing sites out there regarding navigation. Ebay has stuff all over the page; Bestbuy has about 100+ links on the home page all going in different directions, and I almost could not figure out where the "checkout" button was on Amazon a few months ago.
Am I just not getting what he's trying to say in the article? I think he's contradicting himself by recommending the "less is more" theory while at the same time using eBay, Amazon & Bestbuy as examples of good usability. Where am I going wrong?
Full disclosure: I haven't been to the HR-SEO Forum before. But someone told me my ears must be burning because people were talking about me over here. I think they should have said my head must be swelling. Thanks for all the flattering comments.
I just wanted to say to juliesjewels that you're right: eBay. Amazon, and Best Buy do all teeter on the brink of disaster having so much on each page.
But as Haystack correctly pointed out (thanks!), they can get away with it (most of the time) because they're constantly testing (with real users; Amazon actually does live a/b tests of new UIs on the site) and constantly tweaking.
Simplicity *and* complexity can both work well; it's just that with complexity you have to work harder to make sure that what people need is rising to the surface when they need it. (It's kind of like Dylan said: "To live outside the law/You must be honest.")
- Steve Krug