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Interview With Usability Guru, Steve Krug
Posted 08 February 2005 - 10:14 PM
Interview with Steve Krug
Even if you don't read the interview, (and you should... what, you have something better to do?) Steve's resources at the bottom of the article are some links to some excellent usability sites.
Posted 08 February 2005 - 11:02 PM
Going to read the interview now...
Posted 08 February 2005 - 11:30 PM
But, I'm confused because he mentions that the most common mistake he sees when reviewing a site is "Too much--of everything." Then he's asked to give examples of site with good usability. He likes Amazon, eBay, Google (which I do understand) and Bestbuy.com.
I think Bestbuy, Amazon & especially eBay are some of the most confusing sites out there regarding navigation. Ebay has stuff all over the page; Bestbuy has about 100+ links on the home page all going in different directions, and I almost could not figure out where the "checkout" button was on Amazon a few months ago.
Am I just not getting what he's trying to say in the article? I think he's contradicting himself by recommending the "less is more" theory while at the same time using eBay, Amazon & Bestbuy as examples of good usability. Where am I going wrong?
Posted 08 February 2005 - 11:33 PM
I'll 2nd Krug's recommendation of Jakob's books and reports. If you're not passionate about this stuff, you could use his reports to cure insomnia, but anyone could benefit from the checklists he includes in his book. Pick a rule from the checklist, see how your site addresses it, how your competition does, how the best sites on the web do, and how real-world people interact with it on your site. Then adjust, test, next.
Posted 08 February 2005 - 11:38 PM
I agree with you about Amazon's checkout button. A client of mine did some great business off Adwords links appearing on Amazon for products searched for on their site. In many cases, they had the products in stock and at a lower price, yet bought from my client. I'm convinced it had something to do with Amazon's checkout button location, and figured they may have been doing it on purpose because they may actually make more money on the Adwords ads than fulfilling orders on some products.
Posted 09 February 2005 - 12:58 AM
Posted 09 February 2005 - 01:05 AM
I find myself reading his book over and over as I build new sites and I still can't get enough - it really is advanced common sense put into application.
That said, the interview isn't nearly as powerful - some good lessons, but overall, it doesn't do him or the book justice.
Posted 09 February 2005 - 05:31 AM
Posted 09 February 2005 - 09:13 AM
Posted 09 February 2005 - 09:42 AM
Posted 09 February 2005 - 10:00 AM
Posted 09 February 2005 - 10:28 AM
Wow! You guys have convinced me to buy the book. And, I even went to Amazon.com, searched for that checkout button and will have the book in time for weekend reading.
Posted 09 February 2005 - 10:34 AM
darn, guess I should have used an affilate link in that last post
Posted 09 February 2005 - 10:54 AM
Does anyone know what he's up to? He should write another book.
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