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Bored With Seo
Posted 08 February 2005 - 10:31 AM
Are we just a bunch of challenge seekers and the game isn't fun anymore? Has the SEO landscape changed so much that we aren't as fascinated by it as we once were? Has it become too hard/too easy?
Posted 08 February 2005 - 11:01 AM
I may not be as experienced as some people in the biz, but at least I'd been doing the work for a couple of years before I decided to call myself an SEO.
I certainly don't think it's too easy. The challenges have changed a bit over the years, though. Maybe some folks aren't interested in learning new things, so they just give it up.
Posted 08 February 2005 - 11:44 AM
I know exactly what you're talking about. Anything to do with SEO these days, I could simply care less. I look at article headlines and think, who cares? Same old same old. Which is weird, because there is always something new coming up, but I just don't care.
I remember my first conference and how I was in heaven getting to talk about search engines and SEO with people. Now I go to a conference and would rather talk about just about anything else or I'm bored to tears. (Just don't talk about medical stuff to me!)
I'm much more interested these days in learning more about marketing and branding, as well as running a successful business, managing employees, dealing with clients and all that. The SEO stuff itself is old hat and really just a big fat *yawn*.
Posted 08 February 2005 - 12:01 PM
I'm certainly with you, Jill, in going for the bigger picture with marketing and branding. What really counts is the conversion to sales.
Posted 08 February 2005 - 12:13 PM
I'm not "in the biz," so can't speak from direct experience (aside from what I do with my own sites), but I have some speculations...
There are parts of the implementation that are downright repetitious and boring: link building and optimizing code, for example (I know these aren't boring to some, but I have a low tolerance for repetition. ). I can see how some parts could get very old after a while. I can't take much of that...puts me in a real funk.
The parts that excite me are what comes into play when I think about the things that indirectly optimize a site - business-building, strategy, and non-SEO marketing. If I think about SEO in those terms and think "How can I improve rankings through marketing / building the business," then it stays interesting.
My non-professional-SEO .
Posted 08 February 2005 - 12:32 PM
Bored with SEO? yes - nothing has really changed in SEO since 1999. Bored with this new frontier of SEO-based website marketing? No way man!
Posted 08 February 2005 - 12:33 PM
It's not even that it's hard, that might actually be fun. It's just the whole topic is a snooze!
I think maybe just reading the same posts over and over again is part of it too...
Posted 08 February 2005 - 12:45 PM
Google got so good at it, that they are the standard and it seems that the other engines simply try to modify the standard set by Google. I'd love to see a challenger (are you listening Teoma?) that uses different critera and delivers great results. Teoma's link analysis (communities of links) would seem to be a great differentiator, but it never seems to pick up any favor with the searching public.
Posted 08 February 2005 - 12:47 PM
Posted 08 February 2005 - 12:53 PM
Posted 08 February 2005 - 12:59 PM
Exactly - That's the thrill. Finding the right answer to each unique situation. And sometimes, rankings are not even in the equation!
Posted 08 February 2005 - 01:07 PM
We're purchasing a ClickTracks Pro this week, and that alone should provide some really great challenges, which I'm looking forward to!
Posted 08 February 2005 - 01:34 PM
I've always shied away from too clearly positioning myself as an SEO. Sure, I do it. But I only do it for some of my clients. Marketing strategy and tactics, and marketing analytics are the most interesting subjects for me. SEO is just a tactic. A while back I decided I didn't even want to quote for clients who wanted only SEO. Just yesterday I declined to consider a client and recommended they contact someone else.
Posted 08 February 2005 - 03:07 PM
Marketing, as in implementing an overall marketing plan, is where everything is headed. And for good reason.
The problem for traditional SEO's or anybody who looks only at rankings and gross traffic is that they're missing 90% of the boat. Not that there's much they can do about it in many cases. People get so focused on that very limited scope of data. And even if an SEO delivers more traffic, and more importantly better conversions, very few businesses will allow that kind of information to someone they're outsourcing work to.
Best to get in on the ground floor for sure. But it's going to take a lot more trust between SEO's / SEM's and their clients to get the really relevant data.
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