Are you a Google Analytics enthusiast?
More SEO Content
Ask Jeeves Branded Response Product
Posted 07 October 2003 - 06:50 PM
Posted 07 October 2003 - 06:53 PM
Posted 08 October 2003 - 10:10 AM
Posted 08 October 2003 - 12:04 PM
Posted 08 October 2003 - 02:17 PM
Okay let's look at the numbers CPM of $85 with a minimum of $10k a month. Let's take the middle number of 10% CTR then it's a .85 CPC, if the number drops to 5% cost doubles.
Not much need for a message if you read the subject. Their "Branded Response" product is a CPM banner space that you can actually build a direct response creative into the banner. They claim CTRs of 5-15%. Has anyone on here had ay experience with this?
The added plus would be the link factor since I take it you own the space and it is not rotated, unless the category or keyword has a huge search.
Posted 08 October 2003 - 04:39 PM
Posted 08 October 2003 - 08:11 PM
This is probably only cost effective to do on high revenue terms, which explains the relatively high minimums.
Considering how well targeted and large the ads will be, the CTRs sound very plausible.
0 user(s) are reading this topic
0 members, 0 guests, 0 anonymous users