Are you a Google Analytics enthusiast?
More SEO Content
Offering Web Marketing To My Customers
Posted 29 January 2005 - 02:37 PM
I offer web design, domains and web hosting. I also want to offer Search Engine Optimisation and Web Marketing to my customers. I've seen many sites that offer marketing for a certain fee, saying they submit to 400 Search Engines or whatever. Can anyone tell me where I can get the relevant software to do this and offer other marketing. Thanks.
Posted 29 January 2005 - 03:15 PM
Well there might just be a little bit more to SEO/SEM than getting customers to pay for a scam "service" of submitting to 400/4000/40,000 search engines which will do little or nothing for their sites.
So stay around and learn what you need to know (starting here)
Posted 30 January 2005 - 08:34 PM
Yes, Web marketing is MUCH, MUCH more than submitting a site (ditto on the thumbs down to search engine submission service for several reasons...I'm sure there are some threads around here somewhere. A search should turn some up).
Posted 30 January 2005 - 08:43 PM
I was going by one company that offered Search Engine Submission, with monthly analysis of the site using keywords or phrases to determine the success or otherwise of the site. How do they do that?
What I want to offer is the following:
2) Search Engine Submission;
3) Some kind of report of the progress of those submissions;
4) Some online tools for checking link popularity, etc.
Posted 30 January 2005 - 09:00 PM
Go through the archives, read all the pinned threads?
That you suggest that you would offer 'Search Engine Submission' seems to show that you don't know about Search Marketing (yet!) to be offering your services professionally.
meant most kindly
~ ok, I'll fill you in on why I said that - you dont need to submit a site to a search engine, in fact its a little counterproductive to do so. The search engines find sites by finding links to them on the web, so one of your challenges as a web marketer is to get sites to link to the site being optimised. Offering to submit client's sites to search engines is to take their money for nothing. Its doesn't help them Stay and learn
Posted 31 January 2005 - 03:01 AM
If what you personally want is to offer the services mentioned, for a fee, then you have to build those tools yourself and take the time to understand the subject. Noone is going to give you those tools, especially when they are freely available, so go build them.
If you are looking to package SEO and make it automated it will not work. Good luck, but it just will not work, and I for one will not be involved in supporting a service that I believe is extremely close to being a scam, and a just a way to get more money out of the ignorant, not an interest in what is good for the client. say what you will about black hats, but at least most of them have the clients best interests at heart.
This notion that one can download a file, press a button and hey presto SEO is simplky false, and if you offer such a service, especially in the way mentioned, that is just not acceptable.
Harsh Reality Check Time:showing up at a forum and looking for a shortcut to making money is something I despise. "can someone send me a link to make me millions" (yeh, right, here ya go).
It takes time and effort to build a solid business, any business. When the shortcut involved to making money involves touting knowledge one clearly hasn't taken any time to learn, and that will inevitably bring my profession into disrepute, I think you can understand my annoyance.
You don't see people showing up and posting "I want to be a lawyer, can anyone show me where I can download some softare to do that" and I don't believe SEO, as a knowledge based profession, should suffer such a fate either.
If you are serious about offerring these services for the benefit of your customers, I suggest you look to form a partnership with a reputable firm.
If not, I am sorry, but there will be no help from this forum in general, or me specifically, in persuing pointless shortcuts and rippoffs. If you take the time and effort to get involved and learn SEO, we are more than willing to help you along the way, but otherwise, all I can suggest is that you return to Google and find a more appropriate, less conscientious forum (my appologies to any quality SEO forums that I left off the negative list).
Posted 31 January 2005 - 09:43 AM
While I understand PHP's frustrations with people that think there are shortcuts and expect to be handed them simply for asking, I think Funky Monk just doesn't really know yet what it's all about.
Funky Monk, SEO is made up of a little coding, a lot of knowledge, and some shrewd marketing skills.
You need to understand the basics of how search engine "see" pages. In other words, you need to know if the pages you want to optimize can even be read by the engines. That's the technical part.
You need to understand keyword research. Optimizing for words and phrases no one searches for is not very helpful. Nor is optimizing for words and phrases that get lots of searches, but aren't relevant to your site.
You need to be able to write (or hire someone to write) search friendly copy- copy that isn't stilted and awkward but still contains your keywords enough to help relevance.
You need to be able to do link building. Links are very very important to today's search engines and without them, you can submit a thousand times and still never get a site in the engines.
Then, worry about rankings and reports. Those are the easy things.
If you are simply looking to add more services for your clients, you may want to consider managing PPC campaigns. Setting up and managing PPC campaigns can show immediate results for search marketing.
Hope that helps, and welcome to the forum! We don't bite... your first post just touched a few nerves.
Posted 31 January 2005 - 06:40 PM
This is a friendly place usually, and I apologise if I came off sounding a bit harsh. The "vibe" of a forum is important, and I wouldn't want anyone to think we attack the new guy. That said, IMHO, there are some issues that need to be spelt out crystal clearly, and this is one of them.
I thought long and hard about how harsh to be in my post, and what really tipped me over into being a bit more nasty were these two statement:
IMHO, this is a big problem. Looking for additional sources of income for a business is a good idea. Selling more to existing clients is easier than trying to get more clients.
But looking for additional sources of income that take no effort, offer no value and which one doesn't understand is not a good idea. To me, that is akin to making money by allowing the downloading of trojans and other Malware software designed to rip off the unsuspecting.
The practical solution to offerring the services mentioned is to align oneself with an SEO that knows their stuff. Ask what they charge, how they do it etc etc. That way, you can offer a rounded service of real value, and take input from the peron doing the work before committing to purchasing anything.
You may not make as much money in the short term with this approach, but you will get more repeat, word of mouth business and likely build a relationship that wilkl drive work back your way.
Otherwise, stick around and learn I promise I won't bite (well, not anymore anyway:)). If you do, then maybe down the road, you can offer SEO services yourself and actually provide some real value to customers.
Good luck in whatever you choose to do
Posted 07 June 2005 - 11:18 AM
Or should be.
SEO covers a range of sins, especially when used as the outer-level of what a firm offers. In reality, SEO is a small subset of SEM which in turn is a small subset of Online Marketing, which in turn is a small subset of Marketing. SEO as a stand-alone product is about as useful as giving bicycles to fishes.
Someone has to be bridging the gap between the traditional marketing methodologies and the new opportunities for marketing that are presented by the techniques of SEO, and the widespread use of search.
Yes, there are firms that offer submissions, but without exception they are a joke in the real circles of SEM. The only time a reputable company offers submissions is when they have under-educated clients that simply insist upon such a worthless thing, and even there only as a door opener to provide better education.
I think projectPHP adequately showed why software solutions are also worthless. SEM is a field of knowledge. It is a human thing, interpretive, an art. The software that could do it would require you spend a year learning the software and 4 years inputting all the variables required (a mathematical formula for the existing marketing plan, business plan, market trends and factors, etc).
If you want to offer SEM as a product, I'd urge you to look at white-labelling a good and reliable outsource that truly knows the field. Or find a reputable company in SEM that won't white label, but will give you a kick-back for every client you send them. That is where you can add this extra service without needing to spend the years required to learn it all - years of time better spent on your own primary area of business.
Posted 07 June 2005 - 11:48 AM
I particularly agree with BK's statement -
"SEO covers a range of sins, especially when used as the outer-level of what a firm offers. In reality, SEO is a small subset of SEM which in turn is a small subset of Online Marketing, which in turn is a small subset of Marketing. SEO as a stand-alone product is about as useful as giving bicycles to fishes."
I agree, and it (SEO) always has been a piece of what we offer clients, a very important piece, but just the same - only a piece - NOT a complete solution in itself. It is a piece of your overall online marketing plans... there are many places to get traffic other than the engines (however, they do produce the some of the most targeted qualified traffic when implemented properly).
You also have promotions, stickiness goals and issues, sign-ups or purchases, links, directing your traffic, joint ventures, conversions and more as mentioned previously. All of these online efforts come from marketing - what's new is the medium and the way it works... this is what needs to be explained and implemented. The web is not TV, or the Radio, or a newspaper or magazine... it truly is a new media, and we are still learning things every day that can have an impact on our web presence (online marketing).
The only thing that "links" to a newspaper or TV commercial is a phone number... there is much more you can do with your website that goes far beyond any Ad you could publish... your website should be your most outspoken salesperson, for your product, your company, your information, whatever - it is working 24/7 all year!
You can't hire a more reliable spokesperson! (At least no one I know)
I wish this forum was around when we got started.... this is such a great resource for parties interested in doing things "right" and working with the results (statistics) to improve upon things even more with continued growth and education. There was nobody we could quiz on things first... - trial and error my friend - and everyone here benefits from many different views and skill levels... this is a GREAT thing!
Posted 07 June 2005 - 08:47 PM
Yeah, but think about all of the fun we old fogey's would have missed out on! I would have hated to miss out on those early days personally. Especially trying figure out how to optimize for 6 or 7 search engines at the same time.
Posted 08 June 2005 - 02:32 AM
We do have the benefit of all that education.... I think it is different starting out now.
Don't get me wrong, I am still having a great time, also realizing in '06 that we (HMI) will be celebrating 10 years in successful website marketing. Woo-Hoo.
- and I thought my grand daughter was making me feel "aged"...
Posted 08 June 2005 - 07:26 AM
And remember that Internet Years are like Dog Years.
Each Internet Year is said to be roughly equal to 7 normal years. Which makes some of us really old fogey's !
Posted 08 June 2005 - 10:32 AM
0 user(s) are reading this topic
0 members, 0 guests, 0 anonymous users