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Link Popularity Software
Posted 01 August 2003 - 07:52 AM
My first post in this great forum!
I am currently studying link popularity and trying to understand the subject. My question is has any body used the link popularity software called 'ARELIS 4'?
Now, before anybody jumps on me and screams dont use the software because of any known issues with regards to search engines. I understand the following points with regards to link popularity.
1. Its not all about reciprocal links (although it is important)
2. I prefer to focus on the users experience as oppose to the search engines, meaning I have links to other sites that do not link back, however these links provide useful information to the visitors.
3. Links should be relevant, also compliment and support the sites content.
We have around 75 clients who use our SEO services and we are spending a lot of quality time on building link popularity for a selection of the clients, this way we can idenitfy any problems. Then proceed with ALL clients.
The point of this post is to:
1. Find out if the link pop software should be used.
2. If not, then could somebody explain why not?
3. Due to the number of clients we have, it will take a long time to go through all of them.
Could anyone offer any help & advice on where to start with link popularity and how to implement a link popularity strategy/campaign.
Many thanks, I have come a long way since reading Jill's articles and advice, keep up the great work Jill !!!
Posted 01 August 2003 - 08:41 AM
I have demo-ed Arelis and found it did a great job of finding potential link partners.
What I did not like about it was the e-mail harvesting feature (which often pulled the wrong e-mail address(es) ) and the templated mail function. My advice would be to use the software to locate potential partners, then write a personalized e-mail with your link suggestion. Just turning the thing on and blindly sending 100-200 e-mails with your message tacked on to a template is pure spam, IMO.
When looking for sites that may link to you, just because it is a relevant site does not mean you should ask for a link! If the site doesn't link to any other sites, how likely are they to link to you? Look for links or resources pages or blogs where links are integrated as a likely indication that your relevant site may be added.
I know Arelis can build a link directory and check backlinks on a regular basis, but again, I wouldn't use those features. The default directories it creates are easily identified by SE's and in some cases, ignored. Personally, I only link to sites that are relevant so checking whether or not they are still linking back to me is not an issue I spend much time on.
Posted 01 August 2003 - 08:48 AM
Posted 01 August 2003 - 08:51 AM
As to your question, with any software, it's only as good as the person driving it. I've never used that particular software, but like Scottie said it apparently is a great way to find potential link partners.
If it helps you do this, and you avoid the obvious things NOT to use it for, then you should be fine. Although, I believe it automatically queries Google which is against their TOS. (I may be wrong about it doing this, but I think I heard that this is how it works.) If that's the case, you will need to decide if you are okay disobeying Google's TOS or not. That's a decision each person needs to consider for themselves.
Posted 01 August 2003 - 09:07 AM
Thanks for the responses.
I have made a note of Scotties point regarding the software being good to search for potential link partners.
Since day one of my SEO journey I have always obeyed the rules and TOS of search engines.
I take the view that if I continue to stick to my guns then sooner or later (often later) that my projects will achieve great success, and so far this has been achieved.
I have on the odd occasion used ranking software but that is a different story and as you have already stated its the driver behind the software.
'Good things come to those that wait'
Posted 01 August 2003 - 09:14 AM
You can use it to query Google, but I think you can set any site as your starting point for finding potential link partners. I tried the software and found it a bit of a pain to use but it's horses for courses, I guess.
Posted 14 August 2003 - 08:05 AM
You can use it to query Google.
What makes it okay to use this software to query Google?
Any details and insight you can share with us is most appreciated.
Sharon & Roy
Posted 15 August 2003 - 12:06 AM
Just noticed that your URL (in your Signature File) is missing the letter "n"!
Sharon & Roy
Posted 20 August 2003 - 12:41 AM
A link campaign involves keeping track of a number of characterisiics of several hundred sites. Then you have to keep track of link requests and responses from all these sites. The data management job is daunting, and IMHO ARELIS is well designed to do what you need.
My use of the program for this campaign is experimental--if it goes well I will employ it for other clients. So far it's going well--the client is pleased, the links page is nice, and from the client's point of view I am doing quite a job of keeping track of a whole lot of complex information.