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Does It Matter Where On Msn My Client Is Listed?
Posted 06 October 2003 - 10:36 PM
This question actually has two parts to it. It may be a bit convoluted, so I apologize:
I am aware that MSN gets some of its listings from Overture, then LookSmart and Inktomi.
Here is the tricky part:
I have just taken on a new client who has already been doing some campaigns with Overture and LookSmart.
When I look at the search results for my client's most competitive keyphrase in MSN, this is what is going on: she appears in the "Sponsored Sites" side bar (the one on the right hand side of the screen, which, correct me if I'm wrong, is fed by Overture). Her listing also appears on the second page of MSN results, under "Web Pages", but not in the first page of MSN results, under "Web Directory Sites".
I've been trying to find out through MSN which section of their results is fed by which PPC/directory, but the Java link that says "About", right next to "Sponsored Results", is not working for me.
The question is: since my client already shows up on MSN under "Sponsored Results", should I really care about having the client's site listed on the first page of MSN results, under "Web Directory Sites"? If so, what should I do to accomplish this?
Part two of this posting: I noticed that some of my client's competitors are listed on LookSmart not only on the LookListings results, but ALSO on the "new" sponsored results. Can anyone guess why they might be doing this, or is it just a waste of money from their part?
I'll be very grateful to any feedback to such a complex inquiry... Thanks in advance to y'all!
Posted 06 October 2003 - 10:41 PM
If you're already showing at the top with Overture, you should be getting plenty of exposure for the site, imo.
LookSmart's future is fairly bleak right now with the loss of the MSN contract, so you may want to wait a little bit before trying out their new PPC option. Right now, they don't have any decent distribution partners for it anyway.
Posted 06 October 2003 - 10:57 PM
I've read in a posting in another forum that "Yahoo is expected to start using INK results soon, and are expected to replace Google early 2004. After all, Yahoo now owns INK. If you are not doing well within the INK database, you had best start improving on your INK skills now."
What is your opinion on that?
<edit> forgive me if there is a posting somewhere else in HighRankings about this! </edit>
Posted 07 October 2003 - 08:30 AM
At any rate, as always, it's important to optimize your sites so that they can rank highly in all of the important search engine databases. The good thing is, generally if you do well in Google, you will do well in any of the other search engines. If you use long-term strategies to optimize your sites (of the type I advocate in my newsletter and elsewhere), you usually will have great representation across the board.
I would love if some of the other engines and/or databases started to be popular again. It's so boring just thinking about Google all the time. It used to be a whole lot more fun in the old days to see how your sites would do in all the engines. Lately, nobody cares much about anything except Google, Aol, Yahoo and MSN. Since Google powers 'em all but MSN it's boooooorrrrring!
Posted 08 October 2003 - 02:20 PM
Posted 08 October 2003 - 03:00 PM
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