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Looksmart Says Losing Microsoft Msn Deal
Posted 06 October 2003 - 04:03 PM
San Francisco, California-based LookSmart said that Microsoft chose not to renew its distribution and licensing deal with the company, which provides paid search technology that allows advertising to be displayed along with search results.
Posted 06 October 2003 - 04:06 PM
Guess what goes around, comes around?
Posted 06 October 2003 - 04:18 PM
MSN? Apparently not.
Google? No need.
ASK Jeeves / Teoma? No need.
Yahoo? No need.
The only thing I can see LKSMT doing is trying to become the preferred CPC vendor for the second-tier engines that don't want to be hosting Google's Adwords or Overture CPC, for competitive reasons.
Posted 06 October 2003 - 05:08 PM
Posted 06 October 2003 - 05:34 PM
Posted 06 October 2003 - 05:47 PM
Right, I forgot about that...for the very reason you stated above. My only use for LKSMRT was to get into the MSN directory...so a rush on optimizing for Inktomi? I'm sure MSN will have to drop them soon as well.
LS is at Lycos right now. But I don't know how many people actually use Lycos in the US. I rarely see it in any traffic logs.
Posted 06 October 2003 - 06:01 PM
Posted 06 October 2003 - 06:06 PM
ouchie boo boo
nobody will be listed in you
can you say penny stock?
Lycos is powered by AllTheWeb too (an Overture company) how long will it take for them to abandon L$?
Posted 06 October 2003 - 06:41 PM
Could be if MSN wants a bid-based PPC model.
Well well well. I still wonder if MS isn't softening them up for acquisition.
What I wonder though regarding Looksmart's new bid-based PPC model is what technology are they building it on? Isn't Overture currently suing Google over bid-based PPC patent issues? Is Looksmart now inviting a lawsuit from Overture and possibly even Google as well? If their PPC model is not their own and not patented, then it isn't worth anything to MSN.
This will be interesting to watch. I am glad that MSN will no longer use Looksmart as I have not like LS since they went to a PPC model a few years ago. Now we will not have to buy into LS to get sites listed in MSN. Looks like LS has lost their sugar daddy!
Posted 06 October 2003 - 08:58 PM
Posted 06 October 2003 - 10:25 PM
Posted 06 October 2003 - 11:28 PM
They will probably still have a huge pile of cash from directory advertisers who are owed clicks. I predict short-term partnerships with the likes of Gator and Oingo, until they finish bleeding all the current advertisers dry.
Posted 07 October 2003 - 03:49 AM
I think the LS directory is going to struggle to find a high profile home - it is at Lycos as was mentioned but Lycos and 'high profile' don't really go together these days do they.
I think Vertster is on the right track though. Once MSN launches their own search engine they will still have the problem that they are carrying Overture listings (which will of course be a confirmed Yahoo company by then) and we know that Microsoft aren't generally in favour of helping out their competitors.
MSN may well need a new PPC provider - and buying Looksmart's technology in a fire sale could give them the leg up they need on this side of things.
Posted 07 October 2003 - 07:11 AM
Now they now what it feels like
Absolutely no sympathy here - though a bit for the UK team who never went the L$ route!
Posted 07 October 2003 - 07:50 AM
I think Dan has got it right. Exactly.
Bye-bye LookSmart! It's about time the teflon monster got what it was due.
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