I've been looking at PPC conversion tracking software on and off for months now, and I KNOW that it helps determine the success of a campaign.
But how accurate is it? I'm trying to study up on cookie dropping and tracking URLs (the tracking URLs are easy enough) because I have a client that advertises through me, and is animate about tracking his buyers. But one of the issues is that the user must LEAVE the site and go to a corporate site to actually make the purchase!
Besides the complexity of this so far, I'm really questioning accuracy. I'm thinking, what if a user searches from work, and then calls on the PHONE to make a purchase? Track THAT.
I've used Webtrends now for a looooong time, and still am telling clients "yes, this DOES give you a good indication of the kind of traffic that you're getting...but DO NOT take it number for number as things happen to log files all the time."
So, I guess I'm asking for feedback on a few things. 1) Do you agree with the whole accuracy thing? and 2) Am I making the whole conversion tracking thing more difficult than it really is and if it's so easy, give me proof.
I really do think ROI and ROAS are important aspects for my clients and really want to offer these services, but am just a little leary about pulling the trigger.
What say you?
Edited by Jill, 06 October 2003 - 05:18 PM.