17 replies to this topic

[Dave_T]

Agree with Jill,

The first most important step is keywords, competition and market analysis.

In addition of internal process:

- Keyword relevancy between Title, META Desc, META keywords and Body Text
- Definitely IMG alt tags, Heading tags (H1...H5), Bold Text, URL text and text surrounding URL

more internal optimization stuff?





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[dimok]

Hello, everyone!

I'd like to add some thoughts:

[quote]1. Url containing keyword
2. naming of pages to contain keywords
3. Keyword/s in title tag of page[/quote]
Aggree. Absolutely. But first to point is appropriate is you start new project. Also, I have to mention the following: underscores are not word seperators in Google (http://www.markcarey...-in-google.html).

Saying about TITLE tag, I can recomend to use structures like "Product - Brand" instead of "Brand - Product" to reach higher rankings.

[quote]4. Keyword/s in description tag of page[/quote]
It usefull only because some SEs use it when displaying the site description in page of results.

[quote]5. Keyword/s in meta tags[/quote]
Does any SE use it anymore?

[quote]6. Include robot index and follow tags[/quote]
I think noone looks at it.

[quote]7. Call javascript from a seperate file to clean up the head of the document[/quote]
And all other stuff lik CSS, as it was mentioned before.

[quote]8. Make a site map[/quote]
It will help robots to find all pages easely. There is a belief that robots can not spider the site deeper than given level of link structure.

[quote]9. MAKE SURE THAT YOU HAVE TEXT ON THE PAGE.[/quote]
That is: work not only for SE but for user too

[quote]10. Where appropriate use the Heading tag and bold tag.
11. Where images are present use appropriate alt tags.[/quote]
It goes without saying when working on site optimization.
Use not only H1, but H2 and H3 to organize structure of the pages. It's good when H1 tag have the same words as TITLE tag.

[quote]12. Optimize your internal navigation structure. Use descriptive links where possible and use a logical navigation path, making sure everything is easy to find.[/quote]
There is also some investigations in this area like Theme Pyramids. Talking 'bout Google it can improve PR for some pages.

13. Use targeted keyword first in the rirst paragrath.

There are also external parameter of pages like PR, text of external links, etc.

PS. Sorry for my English

[deborah2002]

I think one of the hardest things when just starting out was to balance search engine friendliness with user friendliness.
I got so wrapped up in SPIDERS reading my stuff I forgot about the PEOPLE I wanted reading my stuff!

To fine tune it, what I'm saying is balance, balance, balance. Make it logical for BOTH readers. If a spider really digs what you have to say (?) but a person doesn't, it won't get you too far!

I wasn't sure if this was one of those *DUH* things, but it was a hard lesson to learn when I started out!

deb :tooth: