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Validation: Need To Know More
Posted 16 January 2005 - 08:04 AM
Totally confused about this whole optimisation business, and not html savvy. Was reading the suggested checklist post from August 2003!!- is this too dated (?) and got very concerned about HTML validator.
I know the simplest of HTML, as you'll see from the web site I've just uploaded, so when I ran it through Dave Raggett's TIDY, as suggested, I found that I was violating just about everything - what is DOCTYPE and STRICT?.
So there was me thinking I'd produced the simplest web site in the history of the WWW and I find that I'm breaking a key rule of optimisation.
Anyone got any ideas?
Posted 16 January 2005 - 08:34 AM
well not so much optimisation rules, because correct and validated code doesn't figure in any ranking consideration. so as long as the page can be read (not even neccesarily loadable in browsers) the crawlers can read it.
To solve the validation issue change this
that will reduce the errors down to this only caused by a few minor errors which can be fixed in no time at all.
To validate to XHTML will take a complete rewrite.
A few options are open to you.
Either spend some time learning basic HTML & CSS plenty of tutorials around like W3 Schools
Get a SEO savvy designer/developer to build you a template for you to work on and add your copy to.
As above but have them do the whole site.
which ever you do spend some time here to learn about SEO. that way you will be able to look after the site yourself or at least know enough not to get ripped off.
Posted 16 January 2005 - 08:56 AM
It did seem to get me through the first 'gate' though the rest of the issues it picks up on are incomprehensible.
So, what's my next step in the "get-to-the-top-of-Google" game?
Posted 16 January 2005 - 09:30 AM
The best place to start with SEO is our pinned [url=http://www.highrankings.com/forum/index.php/topic/833-tips-for-new-seos/]Tips for Newbies[/url]. Give that a read and set aside some time to scan the forums. The Pinned topics you'll see at the top of each area of the forum are there for a reason. Generally speaking, they give you the answers to the most often asked questions and get you started with a really good foundation.
You will likely have lots of other questions, many of which will already be answered somewhere on the HR Forums. If you have a question that you don't see answered elsewhere, please ask away! That's what we're here for.
Posted 16 January 2005 - 09:31 AM
line 82 is this
</UL><p>So, if you're concerned about the future of your company...
remove the </UL>
line 94 is
.</A></P><P><br>(Just don't mention the Web site, OK?)</A></P><br>
remove the last </A>
line 100 is
<td valign="bottom" valign><img src="images/logo.jpg"
remove the extra valign
getting top in google. Loaded question
first off you'll need more pages, plenty of time and LOTS of patience. I didn't look how competitive your market it but I would guess at fairly so it won't be a meteoric rise to stardom . spend some time reading up here. ask questions on anything you don't follow.
Posted 16 January 2005 - 10:53 AM
The validation stuff is great, but if your page is rendering okay in browsers, it should be able to be spidered by the search engines. Validating the code isn't going to help get you to the top of Google, in my opinion.
Like the others said, read the articles posted, then ask us about anything you've read that you're not sure of. Be sure to sign up for the newsletter as well.
Posted 16 January 2005 - 11:47 AM
One quick question, though...
Yours, in total ignorance
Posted 16 January 2005 - 12:08 PM
So i take it that they dont take that part too seriously then.
IMO its very easy to get a site to validate, just maybe not to a complete noob.
Posted 16 January 2005 - 12:33 PM
other things one page sites miss out on.
Being able to target lots of phrases, 2 to 3 max per page, only 1 or 2 for competitive ones.
Internal navigation adding weight and relevancy to each page.
and there's more as you will find.
added to this, I doubt that one page sites would convert very well in your line of business. It's like getting a flyer thrust into your hands in the supermarket, and what do you do with them?
They are more suited to the "Buy this now before your competition does" sites.
Posted 16 January 2005 - 12:42 PM
In my young SEO career i have found that this is a big factor, certainly in Google anyway.
Posted 16 January 2005 - 12:44 PM
I'm looking for a presence, rather than a site. One where browsers can know everything they need with a quick read. I do have downloadable files, but feel that most sites are now all the same, and usually disappoint.
I know I'm probably on a hiding to nothing, but I'm proud to be 'leading' the fightback. LOL
Posted 16 January 2005 - 01:27 PM
You may be board with the corporate structure of websites but these pages are all there for a good reason IMO.
Contact us page - visitors like the option to contact you in various different manners. About us page - very important to communicate to your guests. As for the splash screen - there are very little sites these days with a flash intro.
Good luck though.
Posted 16 January 2005 - 02:22 PM
Posted 16 January 2005 - 02:52 PM
I've found it best to optimize each page for 2-3 phrases, then another 2-3 phrases on another page and so on.
Typically when I'm building a new site I start out with at least 100 phrases that I want to take a shot at. Those come from my keyword research I've done prior to building the first page. Some of the phrases are more competitive, some are less.
Why optimize for so many phrases? A couple of reasons.
First, I don't like leaving money on the table, which is exactly what you're doing if you don't make some effort for the lesser phrases.
Second, those are the same phrases that typically have a lot less competition because a lot of people get caught up in the status phrases. They also tend to convert very, very well since they are usually more descriptive of what I offer.
When a web site if first starting out it's very rare for it to immediately rank well for its most competitive search phrases. Those usually takes more time and more work. However on the less competitive phrases I've found that I can start ranking well pretty quickly, and start making at least some money right off the bat.
That's my logic behind always building a decent number of pages. Sometimes it's 35 pages, sometimes it's 50 and many times it's 100 pages or more right off the bat. Depending upon what I've found in my keyword research.
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