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Database Driven Web Sites
Posted 09 January 2005 - 11:04 AM
Let’s assume you are building a Web site that has, let’s say 44 key products on it, each page of which you will be optimizing. These pages will be accessible via text based links off of the main navigation bar. The structure will follow:
Each of these pages will be optimized with dynamically driven content from a CMS tool and will contain page attributes (e.g. titles, headers, meta tags, alt attributes, etc) that are unique to those pages.
However, this is where I run into an issue. Each product specific page will have several sub-pages where users can learn more about the product. This will result in the following:
The question is:
1. Can the product specs page get indexed by an engine along with the main “product_one.asp” page?
2. Will the fact that I can only optimize the “product_one.asp” template (e.g. meta, alt, headers, titles, etc) once hurt me? The info for the main page will effect all sub-pages as well, since it is using the same templates.
To complicate things further, my developer is suggesting that I generate all content dynamically for the product specific sites. Creating a “product.asp” page that can pull content for all 44 products from a database. This truly limits my options from an organic optimization point of view does it not?
Any insight would be appreciated. Thanks guys.
Posted 09 January 2005 - 11:47 AM
Simple answer is yes It has only one parameter so shouldn't present any difficulties.
Ideally you'd have the URLS rewritten to something like
Such an approach would probably result in a higher likelihood of the page getting spidered. It would also be easier to bookmark, email to a friend , get linked and could contain your kw's too.
I'd look at either making another template for your productspecs page and using that, or modifying the existing template to recognise the productspec variable and act accordingly, eg produce customised meta header and title data for each product spec page..
Why have you got a range of product specific sites? Couldn't these be incorporated into one super site with various product sections?
Posted 09 January 2005 - 11:55 AM
Sorry, they will be all in one site. I should have said product specific content.
So if I cannot pull dynamic meta headers into the "product.asp?productspec" pages then I should create a product spec template as well? This would essentially mean that if I had a product specific main page and 12 sub pages per product I should ideally create 13 templates for that product and just have the dynamic content appear on the pages. Is this correct?
Posted 09 January 2005 - 12:19 PM
Well, it really does depend on your db set up and what you are outputting to the page.
With includes and functions and rewrites and what not, there really are lots of ways of approaching things. If your page structures are all very similar then it might well be easier just to create lots of templates and call them on the basis of whatever variable is being requested.
Posted 09 January 2005 - 12:36 PM
Each item then has a query string that points to the sub folder (/folder?pagecode=123) if the query string exists then use server.transfer to jump to the spec display page and pull the data. This way there is never more than one query string for any amount of items (currently close to 1000 products in the example below) and 2 pages do all the work (could be done with 1 of course). If some items need different layouts you could have a code in the db table that specifies to include a different template.
(search for blooberi to see the site using this) ADULT Content BTW so I won't link it) The spiders seem quite happy with this method (yahoo and msn currently taking 20-30 pages a day. been live 8 weeks and still a WIP ) and with this everything is pulled from the database. No URL rewrite needed at all.
BTW try not to use response.redirect at all, as it will send a 302 response to the UA.
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