Posted 04 October 2003 - 03:33 PM
Yaso, i don't see how you can say that it is competitive, I assume you searched for a phrase that was generic rather than specific, let me make myself a bit more clear, as i am Welsh and tend to go on a bit.
If i wanted just any old degree or qualification then i am likely to search for online degrees, or online qualifications, or degrees online, or easy degrees etc, (these are as i type thoughts so they are fresh).
But & it is a BIG but, if i wanted an online distance learning degree in homeopathic medicine, then that is what i would type in to the search engine.
You have a vast amount of content opportunities, and i would think that with a bit of work, (well quite a lot really) starting with the most viable courses, you could have beautifully targeted flows of visitors going to each of your course pages, and signing up. It really is not about 20k visitors, its about qualified visitors having the information they need, put in front of them, together with a nice easy way of making a decision to buy.
If i want a degree in homeopathic medicine, and i turn up you page, and it answers all my questions, and i can afford it then if there is a big ENROL NOW AND MAKE YOUR WORLD A BETTER PLACE FOR YOU TO LIVE IN' button in front of me then i am very likely to press it and give you some money.
never mind the quantity feel the quality.
To answer your question though if you break it down to a course basis, if you have 20 courses available, then you are looking at 1000 per month hits, if you have 40 courses then its 500 per month per optimised course page.
You eat a whole elephant one sandwich at a time break it down and the unachievable becomes easily achievable, 30 courses = 1 course per day to focus on optimising and fine tuning, it really is IMO a matter of stepping back and looking at the thing in detail rather than as a whole.
BTW if any one else thinks i am talking through by backside feel free to tell me