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Posted 28 November 2005 - 03:35 PM
(Frankly, I don't think length, per se, would be a problem. Boring, yes, that could be a sticking point. Irrelevant, old-hat, or poor quality, ditto. But length alone is seldom the issue. If the "story" is compelling enough, people will happily keep reading. Stephen King's books are generally pretty hefty tomes, but he seems to do well enough at keeping his readers interested, for instance.)
From this distance, it's pretty much impossible to tell what (if anything) the problem might be in this case. So my answer will be somewhat generic, but perhaps you'll find something useful hiding in there anyway.
The way I see it, there could be either one or some combination of several issues at work.
First, as has been said above, there has to be an incentive. What do people get out of it if they take the effort to recommend these ebooks? If there's no real incentive, or if the incentive you're offering isn't valuable enough to your audience, then they're not going to go through the effort.
Second, even if your incentive is something your audience would find valuable, you've got to do a good enough job of communicating it to them. This includes making sure that you've promoted it in places that your target-audience "champions" are likely to be found, and insuring that the copy (text) that you use to describe the incentive is written in a way that they'll find appealing.
Third, are the products packed with timely, useful information, or are they just rehashed old-hat "information products" stuffed with a lot of filler to make them appear impressively long? Are they well-written, or are they riddled with typos and grammatical errors? In other words, are they something that potential "champions" would be proud to recommend?
Yeah, if your info-products are boring, poorly-written or don't contain useful information, then people aren't going to bother recommending them even if you've done a world-class job of communicating the value of an excellent incentive. Few people would want to risk their personal or professional reputations on recommending something that they themselves perceive as low-quality. Even if they do get paid for doing it.
It may help to have some other people evaluate both your info-products and your incentive offer. It's often very hard to look objectively at your own stuff. If you can find a few trusted friends who you can trust to be really honest with you (and not tell you what you want to hear in a misguided attempt to spare your feelings), you may get some valuable insight into where the problem exists.
Viral marketing is not people downloading your ebooks. Viral marketing is people downloading your ebooks -- and recommending them to others. So you need to make sure you've got something worthy of being recommended, make sure you offer a good incentive for people to do so, and make sure that the right people know about it.
My adjusted for inflation.
Posted 28 November 2005 - 08:12 PM
Maarketing, in general, is just about reaching the people that want what you offer. If you offer, say, ebooks on Vegan dog diets, you need to find dog lovers that are also against meat. Niche market to be sure, so you then probably say "stuff it, lets get all dog lovers and hope some are interested".
Now, you can try to get those people any number of ways, but Viral is a poor choice, unless what you say is so extreme or the pictures so funny people can't help but read it
If you want eBooks to move, you need to find where the your target audience hang out, and offer a hook that works for them, i.e. some incentive to read.
Posted 28 November 2005 - 08:32 PM
For general info, it's hard to get a white paper, article, or offer to take on a life of it's own unless it's really compelling- jokes, videos, really incredible limited-time deals are the sorts of things that see a rapid spread across the Internet.
Newsletters are a great form of viral marketing. If they are good and consistently published, they do tend to get passed around the office, to others in the industry, and printed for future reference. But it's a lot easier to build that buzz over time than to expect a single article or white paper to do the job on it's own.
Posted 29 November 2005 - 12:43 PM
That really helps. I just got a really good ebook on Adsense, and the author branded it for me.
Although I included it in an ebook I wrote, I think I'll try giving that away separately.
Again, thanks for the help. I joined this forum, instead of a lot of other SEO forums because I read in a review that this was the only one that teaches "White Hat" techniques.
I don't want to ruin all the hard work I've done because I've seen a major increase in my search engine listings, and I'm getting a lot more traffic.
I think I'll get a whole lot more from reading this forum, and I'm sure it will generate some great ideas for articles.
Thanks again, Jinger
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