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Submitting Press Releases
Posted 31 July 2003 - 07:22 PM
Years ago I did a lot of trade journal press releases. Got a lot of ink and some business.
Now I understand the journals prefer e-mail with jpg's attached. Any one have advice on proper submittal etiquette? optimum length? jpg size?
What is a good source for editor e-mail addresses?
Posted 31 July 2003 - 09:31 PM
Welcome to the forum
I thought your post deserved a thread of it's own, so I split it off from the Free PR thread.
Posted 31 July 2003 - 10:10 PM
As to sending attachments to reporters, from what I understand, you should never send any kind of unsolicited attachment. You can ask them if they want one, but never send an attachment to anyone unless they specifically request it. Too many viruses out there these days.
Posted 31 July 2003 - 10:17 PM
Also, try to address the release individually to each journalist or to the appropriate news room address
Posted 01 August 2003 - 06:01 PM
Everyone is right. No attachments. And yes, do call first or use a professional firm to send your releases. BusinessWire.com is a great distribution company. You may want to check them out.
A few other tips...
1. When writing, address the journalist, not the end user. The journalist is your target audience. Answer the question 'Why would my readers care about your product/service'?
2. Write in fact, not hype. Press releases that sound like an ad will get trashed faster than the blink of an eye.
3. Within your release, use quotes from other sources to back up your claims. Reporters laugh about people who quote themselves in press releases. Of course YOU have something good to say about your company.
Hope this helps.
Posted 22 August 2003 - 05:29 AM
Posted 31 October 2003 - 11:21 PM
Do not submit attachments. Instead, send a link to a web URL where they can download the attachment.
As to sending attachments to reporters, from what I understand, you should never send any kind of unsolicited attachment.
Also avoid the most Common Press Release Mistakes: www.prweb.com/pressreleasemistakes.php
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