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#1
Posted 02 October 2003 - 05:16 PM
Hypntzd3
#2
Posted 02 October 2003 - 05:26 PM
Some people believe that words close to the top of the page will help with their rankings, but I've found that words spread throughout the entire body text copy works wonderfully.
Planet Ocean often teaches methods on how to trick the search engines, so be careful implementing things they might say. I wouldn't call them one of my "trusted" resources.
Jill
#3
Posted 02 October 2003 - 05:52 PM
Hypntzd3
#4
Posted 02 October 2003 - 09:52 PM
There are plenty of other good articles out there at times, but there's no other one resource that I personally can consistently recommend.
Generally stuff you read by Mike Grehan will be accurate, as well as stuff from Andrew Goodman.
And Shari Thurow's book is a very good resource for someone just building a Web site.
Jill
#5
Posted 02 October 2003 - 10:28 PM
web site usability
jakob nielson
steve krug
copywriting
nick usborne
the grok
robert bly
general marketing
seth godin
i think reading a couple books on each topic is the best way to go. please note that my ugly website reflects little to none of my knowledge, but the above sources are good stuff...the cool thing about the different sources is that if you get into any of them heavy enough it is good info for the other parts.
typically good web site usability info is good SEO...
#6
Posted 03 October 2003 - 08:13 AM
<added> Ah, newsletters-- I love newsletters. Can't believe I wasn't signed up for these already!
Oh, theGrok recommends MarketingProfs newsletter, to which I can add my recommendation. They're more about marketing, but every issue has at least one article that I find valuable just for learning about how to make my site more appealing to more people.
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