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Posted 02 October 2003 - 02:23 PM
Posted 02 October 2003 - 02:35 PM
If you don't use the word on the page, it's going to be tough to rank high for the term. With a few hundred searches related to the misspelled term and no current bids, you could use PPC advertising for the misspelling for only a few bucks a month.
Posted 02 October 2003 - 02:48 PM
One thing you can do is make sure 'glasscraft' is included in your keyword meta tag. Keyword meta tags aren't of much use anymore but I have heard that you can place mis-spelled words in there and sometimes they can be picked up.
You may also create a page that specifically targets the mis-spelling and on that page put some kind of verbiage explaining to those that land on it that they may have found this page because they mis-spelled your brand name and then direct them to different areas of the site - kind of like a custom error page but not an actual 404 custom error page. However, you will have to somehow provide a link to this page from somewhere in your site so that it not only gets crawled but so that it is not anything more than an orphaned doorway page.
I am not a believer of using doorway pages but we do have a client that had the same problem and they did not want to include the mis-spelling of their company name anywhere where an end user could think they were dumb or something. So we created the type of page I'm talking about and it works quite effectively. This is not a license to go ahead and create a 'special page' for every mis-spelling you can think of but to create one page that explains the mis-spelling of your brand name would be okay IMO.
Posted 02 October 2003 - 05:35 PM
"Header: So why are we called Glas-Craft and not GlassCraft?
You wouldn't believe the amount of discussion generated by the Glas-Craft v GlassCraft debate! On one side, were the GlassCraft people who said that this was the most intuitive spelling. Ranged against them were the Glas-Craft people who very much liked the individual spelling of the brand name."
Posted 02 October 2003 - 05:40 PM
Posted 02 October 2003 - 05:49 PM
With so many other whole companies with Glasscraft in their name, I think it's a losing battle. Why not change the name of the brand to something that isn't so mixed up with so many other companies and products.
Posted 08 October 2003 - 08:51 AM
I hope it won't be recognized by google as a spam.
Posted 08 October 2003 - 08:54 AM
I don't recommend hiding anything in a noscript tag. It should only be used to display information that otherwise could only be seen by users that could run the script. Anything else can be dangerous.
Posted 08 October 2003 - 10:13 AM
But do search engines have algorithms which are able to compare result of script and <noscript> tag?
However, I've added such a text (with small fonts, but visible):
Budapest Acomodation. This link is here only because of English misspellings. People sometimes use 'acomodation' form.
Budapest Accomodation - people also search with accomodation or like in this phrase: Budapest Acommodation
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