Are you a Google Analytics enthusiast?
More SEO Content
Posted 02 October 2003 - 02:02 PM
My challenge is that our website (tiny and not very much traffic) has been up for four years. I am attempting to do a total overhaul of the site and am partially there. As far as I can tell we are on most of the big engines. Some doubt has been cast on the effectivness of doing PPC at ths stage in the game after reading these forums. But I am still learning. So I have been doing the tutorials at Overture, and that brings me back to the question above.
Posted 02 October 2003 - 02:06 PM
PPC advertising through Overture has no influence on your natural search results.
Posted 02 October 2003 - 02:09 PM
Actually, only your Overture paid listings will be cleared out if your account goes to Zero. It is still possible to appear in the Overture results however, through the inktomi backfill results.
Some doubt has been cast on the effectivness of doing PPC at ths stage in the game after reading these forums.
I think this is unwarranted. PPC can deliver a substantial ROI if its done in a way that makes sense. Fact of the matter is, most small businesses don't really know how to manage their PPC campaign, so they end up seeing poor results. Another fact is, a lot of traditional SEOs are vehemently against PPC... well maybe vehemently is too strong a word, but its a bit like the Open source vs Micro$oft product debate.
Posted 02 October 2003 - 02:10 PM
Posted 03 October 2003 - 02:04 PM
0 user(s) are reading this topic
0 members, 0 guests, 0 anonymous users