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Posted 02 October 2003 - 01:16 PM
Posted 02 October 2003 - 01:35 PM
certain searches predistiguish the average users intelligence or internet experience - as a person practicing SEO I am less likely to click on a spam listing
relevance - people searching for "Hustler" are way more likely to click on googles #1 result (the official site) vice the #2 result "the star hustler"
the page abstract and title can have a call to action in them - this increases click through rate
even the users emotional state or state of frustration will determine how many sites they are willing to look at
in general it is accepted that few people go past the third page
usually if you know what you are searching for you can find it on the first page
what the listing says is probably as important as where it is - so there is no mathematical equasion
Posted 02 October 2003 - 01:47 PM
Posted 02 October 2003 - 01:58 PM
30$ for first position
25 for positions 2-5
Posted 02 October 2003 - 02:17 PM
This might seem like an odd question, but I was hoping to enlist some of the more analytical among us. I was wondering if there is a mathematical relationship betweeen a site's search engine ranking and the number of visitors to the site?
I am no analytical. But I did once try to create a formula to figure out how much traffic one might get from search engine listings. (Based partly on wordtracker data for a given keyword set.) I was not able to get it even close. My Conclusion- too many variables, and variability of consumer interest. If I spent more time on it, I suppose some patterns might emerge, but I gave up...
Posted 02 October 2003 - 02:33 PM
Posted 02 October 2003 - 05:44 PM
What if, however, you were able to eliminate some of those variables? For example, say your search engine ranking for a particular keyword phrase was 100, and searches on that phrase resulted in 20 hits/month to your site. Would it be possible to develop a mathematical formula that would project or estimate the number of hits that would be generated if you were able to improve that ranking to say, #10?
Posted 02 October 2003 - 09:57 PM
You need to be on page 1, and possibly page 2 if the page one results stink.
You would need to factor in how many people search for the given phrase in all the engines in a given time period. Wordtracker does try to predict this, but it's not quite accurate.
But even if you knew that, there are zillions of other factors. Say your Title and description are just not compelling or whatever, you may be number one, but if no one clicks on your listing you're out of luck.
So no, there's no way to make a mathematical formula for this. You can only create a rough estimate, and assume that all other factors are perfect for your needs.
Posted 03 October 2003 - 01:45 AM
Would it be possible to develop a mathematical formula that would project or estimate the number of hits that would be generated if you were able to improve that ranking to say, #10?
Google in fact has done something like this with Adwords. It predicts traffic and the prediction is tied to average position. You can go in and play around by changing bids which will change your average position and your traffic.
For example for the term 'Used Cars', Google believes that an average position of
#1 = 500 clicks a day
#2 = 390
#7 = 190
#9 = 66
#14 = 19
Wow. --- look at that drop off when you go to page 2. Makes me not be too excited about a page 2! I wonder if the dropoff is that steep for the unpaid listings?
Posted 03 October 2003 - 07:22 AM
A more accurate prediction on G's part would be for the number of times a given ad is displayed, but CTR predictions presuppose that every other factor is equal.
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