4 replies to this topic

[razzle]

Hello all,

I am looking for a ppc tool that is able to automatically adjust bids according to the time of day. For example a tool that is able to raise a bid to position one between 12:00 and 2pm and then reduce back down to a lower position.

I am currently using Gotoast happily but I don't think that it has this capability. My campaigns are on Overture UK and Google UK.

Anyone know of such a tool that is Overture approved?

Thanks in advance

Razzle

[razzle]

Doh!!!!

Just worked out how to do it in Gotoast.

Silly me - should have looked harder in the first place

Thanks

[Jill]

Glad you worked it out, Razzle!

I know at the SES conference in San Jose, there was a lot of talk about being able to micro-manage PPC campaigns that way, and I suspect the tools will be getting even more sophisticated as time goes by.

I know that people like Kevin Lee were hoping that the search engines themselves would have more functions to make that sort of thing available.

It's all greek to me as I don't do much PPC!



Jill

[Haystack]

Hi Razzle,

she had any insights you can share about how your business is using (or planning on using) daypart adjustments to your pay per click campaigns? I haven't seen any research on this subject in a while, but I get the impression that one of the more common bidding strategies for business to business Web sites is to turn down the bids after normal working hours. Some people (like me) are adjusting bids based on the day of the week as well.

Jill, you've probably noticed a difference in the quality of leads you receive at different times of day/week. If you're paying for the traffic generating those leaves, you start to pay more attention to stuff like that.

[AussieWebmaster]

You have to look at whether or not your are still getting converting traffic and not just eyeballs. If there is a significant decrease in the ROI that is not profitable then it is warranted.