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Is Wordtracker Actually Useful?
Posted 30 September 2003 - 10:27 PM
Sometimes I see results that look like a total joke. For example: Wordtracker says that a KEI of 10+ is GOOD, 100+ is VERY GOOD and 400+ is EXCELLENT.
Today I saw the following data on Wordtracker:
south beach diet, KEI = 4,375 and the expeted hits per day = 7,339
atking diet, KEI = 3,889 and expected hits per day = 10,624
weight loss, KEI = 946 and expected hits per day = 18,159
To me this says that these popular terms would be easy to optimize for and you would be getting more hits than you could handle.
I don't have a site about diets and don't plan to have one, but as the country song says, "What were they thinking?"
To me this says that it would be no trouble to get a top 10 ranking with these popular phrases. I don't believe it.
Likewise, when I find keyword phrases that have a KEI of 3.0 or even 0.3 should I really forget about them?
Posted 30 September 2003 - 10:33 PM
If you read through the other threads in this Keyword Research section of the forum (oops, I see you didn't put this post there...I'll move it), you'll see lots of useful advice on how to judge the competitiveness of your phrases.
Posted 30 September 2003 - 10:42 PM
Thanks for your fast response.
Posted 30 September 2003 - 10:42 PM
Popularity * Relevance = Targeted Popularity
Popularity = number of searches
Relevance = % of searchers who would find your site relevant
You can get a "popularity" count from Wordtracker. You and/or your client can come up with relevance. So if the search term gets 1000 searches a day, and 80% of people using that search term would be interested in your site, the "targeted popularity" is 1000 * 80% = 800.
Now if you rank your search terms based on the targeted popularity, the next question is how much competition there is, because if you don't have any chance to rank in the top ten for a search term, that might not be a good target right now.
Some ways to measure competition, that are better than what Wordtracker/KEI use:
- search on Google for "allintitle: search term" to see how many pages have that search term in the title. Using keywords in the TITLE tag is basic optimization, but it's a better indicator than counting all the pages in an "exact phrase" search, which is what Wordtracker uses.
- Using the Google toolbar, visit the top ten sites. Take the average PageRank score displayed in the Google toolbar for those sites, then compare it to that displayed for your page.
- Use Marketleap.com or some other service to check the "link popularity" for the top 10 sites on Google, Hotbot (using the default Hotbot/Inktomi search), and Lycos. Compare this to your own site's popularity.
Posted 05 October 2003 - 07:04 PM
Posted 05 October 2003 - 08:01 PM
I agree that KEI is pretty much useless, though.
By the way, you don't have to buy a one-year subscription. You can get it for as little as a day at a time.
Posted 05 October 2003 - 09:05 PM
Posted 05 October 2003 - 09:35 PM
You can get higher quality data from Adwords, if you run a campaign, but you have to know in advance which search terms you want to investigate, and it takes time.
You can also get free data from Overture, but it's very unreliable.
Posted 06 October 2003 - 07:03 AM
Posted 06 October 2003 - 08:11 AM
Posted 06 October 2003 - 11:12 AM
I doubt they will use the meta keywords tags like wordtracker, but I think they will find some other way to determine what like terms are (most likely from on page copy). now the meta keywords data is very accurate, but many (about all) search engines are ignoring this data. going forward (a few years out) this data will become less reliable for two reasons
1.) grammar and culture change (and the world is somewhat turbulent right now)
2.) many people are no longer using the Meta Keywords tags
for now i think wordtracker is certainly worth a $6 one day trial though
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