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Starting Up A New Freelance Business
Posted 15 October 2003 - 07:46 AM
I've written the "setting your rates" part of the article so far but it needs heavy revision and some polishing. Then I have to track down everyone I quoted and ask their permission. And then I'll post it so people can critique it if they want. But I think I'll start a new thread for that.
Posted 15 October 2003 - 02:20 PM
AIDA the classic selling acronym, A= Attention I= interest D=Desire A = action we all go through these stages when we buy (or more importantly to us sell)
Yes, that's similar to the sorts of things that Robert Middleton talks about on the site I mentioned earlier. He doesn't necessarily stress that acronym... instead he breaks the selling process down into steps, which he then compares to touching all the bases in a baseball game (he calls in "marketing ball"). Very practical advice to my mind: here's what you do in step one, here's what you do in step two, and so forth.
His big point is that in order to be really effective, you can't rush the process and you have to make sure you go through all the steps. If you try to skip a base in baseball, you'll be out, and if you try to skip a step in marketing and selling, you'll be less effective (and likely will lose the sale).
Of course, for those outside major baseball playing countries such as the US and Japan, his analogy might not be nearly as powerful. Perhaps I could write a comparison between good marketing/selling techniques and a cricket game for you UK folks.
("Like a cricket game, the process of making a sale can often seem to be taking an interminably long time..." )
(Just kidding, for any big cricket fans out there. )
And deb's got it just about right about Lutherans. Lutherans are actually fairly close to Anglicans/Episcopalians in terms of both theology and practice. The largest Lutheran organization in the US has the work "evangelical" in the name, but you can count on pretty much never seeing a Lutheran minister with slicked-back hair on TV "selling God" to the masses. And although my dad was an ordained minister, his job (until he became Bishop) was teaching theology, Hebrew and Greek to ministerial students at the Lutheran Seminary in South Carolina. Believe me when I say, we never discussed anything remotely resembling "how to sell" at my house.
--Torka "but I'm actually a Zen Lutheran -- we're not just reserved, we're positively laid back"
Posted 15 October 2003 - 03:00 PM
Besides, according to Lutherans, God isn't nearly as mad as the Catholics think! :laugh:
deb (sorry for the highjacking, DL! )
Posted 15 October 2003 - 03:16 PM
Posted 15 October 2003 - 03:31 PM
re: religion-- it's all fun and games until someone loses a sense of humor. I've seen it! They get poked out all the time! It's like running with scissors.
Posted 15 October 2003 - 03:34 PM
Left handed people are supposed to be artsy and creative. I forgot what right handed people are supposed to be.........anyone?
Posted 15 October 2003 - 03:53 PM
Why, the oppressors of artsy, creative left-handed people of course.
I forgot what right handed people are supposed to be.........anyone?
But we're still
Posted 15 October 2003 - 03:55 PM
I made a huge mistake last week: I told a client of mine that a particular task would take me about 60-90 minutes to complete. I stopped timing myself after about 5 hours, but it probably ended up taking me between 7 and 8. But I felt like I had to charge them for the promised 90 minutes.
Posted 15 October 2003 - 03:56 PM
And of course, there's also mixed-brain dominance: those ambidextrous folks who use both sides of the brain equally well.
Nerds are often left brainers. Scientists, CPAs often are.
Improv comedians and actors are often right brainers, along with artists.
But of course, we all use different areas of our brains for different tasks, and most of us are a healthy mix of the two.
Posted 15 October 2003 - 04:00 PM
I presume that goes away with experience.
What also goes away with experience is promising things you can't keep-- I hope!!
I'd advise you tell the client it took just a little longer, and charge a little more. (It was more complicated than I'd thought...)
But don't jack the price up all the way-- that's just harsh!
And do not offer to repeat it at that price.
I dunno, though-- anyone with more experience?
Posted 15 October 2003 - 04:41 PM
I can say without any shadow of a doubt,
saying "sure, it'll take me 2 hours" and spending all day on it... Bleah!
I presume that goes away with experience.
No it doesn't. :slap:
Posted 15 October 2003 - 04:53 PM
When I find myself seriously underestimating the time required for a specific task, I do try to learn from that so that the next time I'm asked to do that specific task, I'll be better equipped to provide an accurate assessment.
However, I seem to be chronically incapable of extrapolating that experience to other, similar but not identical tasks.
Basically, I suspect/fear I'm going to end up undercharging on a regular basis until either:
A) I become so famous that I can outrageously overcharge everybody for everything right from the get-go and get away with it.
B ) I reach the point where I have already done every possible thing at least once and thus have a basis for making my estimates going forward.
Posted 15 October 2003 - 05:20 PM
That way they know I have done a lot more than i have billed them for so they owe me a favour. I will call in the favour at a later date when i want a few referrals off them
Posted 15 October 2003 - 05:29 PM
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