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What Is Web Copy?
Posted 01 October 2003 - 08:06 PM
Because nothing is more compelling to a reader than passion, but nothing alienates faster than the navel-gazing that goes along with infatuation.
Say, for example, you sell lederhosen. (sorry, but according to qwerty's 'welcome' thread, we shall no longer use 'widget', so 'lederhosen' it is, to indicate 'generic thing that is sold on a website'.)
You love lederhosen. To you, they represent all that is right with the world. Because of this, you are the Internet's top lederhosen supplier-- or, at least, you think you should be. Because no-one else cares about lederhosen the way you do.
Well, that's what consumers want from their lederhosen supplier. They don't want the vendor to secretly be laughing at them. They want good-quality, hand-inspected lederhosen from a quality lederhosen supplier, at a reasonable price.
Well, that's you. How do you tell them this?
Do you talk about how much you love lederhosen, how great you think it is, how it's changed your life, and how selling it fills you with a deep sense of satisfaction?
Or do you talk about how great lederhosen is, how much it could change their lives, and how buying it from you will fill them with a deep sense of satisfaction?
Easy to lose sight of the difference between the two of those, even if you're a good writer. I'll say for sure it would never have occurred to me two years ago that perhaps it would be a better idea to take the second tack. I'm not much better as a writer than I was then, and probably am a worse speller (the real world'll do that to you), but I know a wee bit about marketing now and that makes all the difference.
Marketing copy isn't just for ads. It's for academic proposals and personal webpages as well. Knowing a little bit about the human psyche can improve any kind of communication, and in a written format it's all that much more important because you can't skate by on using the audience's reaction to see if your point's getting across.
Posted 02 October 2003 - 06:23 AM
Posted 02 October 2003 - 06:42 AM
"Welcome to my site! I do this and I do that and I also do the other thing. I can show you how to, I... I... I... I..." Who cares about you? Seriously.
The Eisenberg brothers from Future Now have come up with a cool webpage analyzer called the WeWe Calculator to show you when you're talking a "wee" bit too much about we! (Pun intended!)
Posted 02 October 2003 - 06:54 AM
Posted 02 October 2003 - 06:57 AM
Now, that takes us back to the original conversation about that fact depending on what the project/product/service is.
And 'round and 'round we go
Posted 02 October 2003 - 12:10 PM
I couldn't resist the urge to try out the cool webpage analyzer called the WeWe Calculator.
So this is what I found
or maybe I am not sure what to think.
For the url: http://store.challengegaming.com
Your Customer Focus Rate: 0.00%
You have 0 instances of the Company Name.
You have 0 instances of self-focused words.
You have 0 instances of customer-focused words.
Original length of Page (including all HTML)= 33,411 bytes
Content length after stripping HTML = 1,557 bytes
Total word count: 151
I have no customer focus, no company focus, no self focus. My site is a big nothing. Well, maybe it means it is PRODUCT focused. :tooth:
And probably lacks good Web Copy!
Thats why I am here. To read, learn, and perhaps contribute in some way.
Posted 02 October 2003 - 12:28 PM
For the url: http://www.raisemyrank.com
Your Customer Focus Rate: 83.78%
You have 1 instances of the Company Name.
You have 5 instances of self-focused words.
You have 31 instances of customer-focused words.
Original length of Page (including all HTML)= 8,643 bytes
Content length after stripping HTML = 3,024 bytes
Total word count: 474
Posted 02 October 2003 - 01:50 PM
I'm a little hesitant to run it on the company website, either....
Posted 02 October 2003 - 02:49 PM
I tried going to another page directly on your site, and couldn't get to it either...
Posted 02 October 2003 - 04:18 PM
But, yeah, it loaded okay here too. Weird.
Posted 04 October 2003 - 01:26 AM
I LOVE all the free software and tools that are out there to make our lives a bit easier, and feel very grateful to those with the skills to create them.
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