We'd like to get some feedback as to the design, usability, SEO, product merchandising and copy on the site.
The original URL was http://www.cobb.earthfireusa.com and we signed up with [an seo company] to do the search engine submissions. They created the title, description and keywords found on the home page. Our hits have doubled from around 250 in August to 500 so far this month, so they must be doing something right. However, sales have been disappointing with only a handful so far.
Initial feedback suggested the URL name wasn't great (we had to use it for political reasons) so we have now launched a duplicate site at http://www.thecobb.com. The content is identical, and we are testing hits compared to the other site to see how the SE submissions on the other site are affecting traffic.
I am now concentrating on putting together PPCs, e-mail marketing and considering various affiliate alternatives.
When we launched in July the main graphic in the center was a Flash animation but since then we removed that and converted it to a static html page.
One concern I have is that the dynamic content (aspx) of all but the landing page might be a problem for the SE's and directories to read.
We also recently added the free cookbook as an incentive - to tempt people to risk a small amount of money.
Any comments/suggestions would be very welcome.
As an incentive I'll offer a free Cobb to the most helpful reply I receive in the next two weeks (Mod - hope this is allowed!!)
Thanks a ton.
Edited by Jill, 30 September 2003 - 03:12 PM.