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Overture Content Match
Posted 10 November 2004 - 12:42 PM
I am considering using Overture's Content Match service, but don't really know alot about the service. Can anyone fill me in and let me know if you have had good experiences with it?
Posted 10 November 2004 - 12:46 PM
Can I ask you something first? Why are you considering using it? Are your pages not currently getting added to Yahoo's index? Cuz if they are, then you'd be paying for what you already have.
If they're not getting picked up, you might want to instead work on fixing what's broken with your site so that they do get picked up, instead of paying for something you can have for free.
Posted 10 November 2004 - 12:49 PM
Currently we have about 18,000 terms listed with Overture and we're working to scale that up to 100,000. Unfortunately, there are about 6,000 terms that are not getting any activity, so we thought we might try Content Match.
Any other thoughts are welcome!
Posted 10 November 2004 - 12:55 PM
Posted 10 November 2004 - 01:07 PM
Which means if you already have your pages indexed, you'll just get them reindexed, but you'll now pay for every click instead of collecting clicks for free.
Posted 10 November 2004 - 01:16 PM
Posted 10 November 2004 - 01:26 PM
Posted 22 February 2005 - 10:31 AM
This is where I am going to contest what Jill is saying (sorry in advance) ... Yahoo DO have the abililty to give more weight to the feed provided results ... how do I know this ... I have been specifically told by a number of people I have worked alongside that work for Yahoo (former Inktomi workers).
It makes complete sense for them to have this ability to control these listings and give them more weight as they are "trusted feeds" meaning (hopefully for them) less spam as they come from a trusted source, the fact they make money from these listings of course doesn't come into the equation
Posted 22 February 2005 - 12:46 PM
It sounds like people are discussing SiteMatch rather than Content Match in this thread.
Posted 22 February 2005 - 03:59 PM
Posted 22 February 2005 - 04:49 PM
I've had decent luck with Content Match. Visitors coming through from a content link are generally a bit less motivated than someone actively seeking out what you're looking for, which probably explains the lower conversions.
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