Competition is always good. Sometimes even when it's a "dirty" competition. Think of it this way, if there was no competition in the area your site(s) inhabit, would your site be nearly as good for your visitors as it is?
Doubtful, as it's human nature to rest on ones laurels once you feel you've obtained your goal.
Funny thing about this MSN release...
I started watching it many moons ago when the first hints were dropped. And started tweaking a few sites that I knew they were visiting just to test some things.
Lo and behold, now that they're ready to go Live (finally!) all of my sites in every market I'm interested in are sitting at the #1 spot for their most important phrases. Not one phrase, but at least a dozen phrases for each site.
It's not because I'm good or anything. It's because my competition is still so Google-centric in their focus and have totally missed the boat in their preparation for the dawning of MSN Search. I hope they keep ignoring MSN!
That's doubtful too though. I have a feeling that MSN is going to start pushing their new search product in every way imaginable. Like including their Desktop Search with an Windoze update, massive TV, Radio and Print advertising, etc, etc. It won't be a secret of the Webmaster/SEO community for long.
Marketing is their forte after all. Must be something in the water around Redmond. Goodness knows their forte certainly isn't programming.
PS Any guesses as to what major announcement Google is going to make between this Friday and next?
They always seem to announce something or the other when anyone tries to challenge their perceived dominance.