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Overture Estimated Clicks
Posted 07 November 2004 - 04:10 PM
1. of those total estimated searches how can I determine what is the likely expected amount of clicks of those total searches for position 1 and position 3?
Overture delivers this on their reports but I can't see how they are deriving at that number. Any clues?
Posted 07 November 2004 - 05:04 PM
The amount of traffic or the number of clicks is not as important as the conversions.
I would be quite happy with 10 visiters per day that all purchased.
How many visiters you get also has to do with how well the add is written. I have found conversion rates to better at position 4 or 5 than the top 3 but everyones experience there will differ.
As a matter of precaution, I would not use the Auto replenish feature. Deposit a little and do some testing. Overture will e-mail you when your funds run low.
Not an exact answer to your question but hope this helps some.
Posted 07 November 2004 - 06:14 PM
I am a major fan of worktracker and it does a great job of consolidating Overture data into the estimated% of click thrus that you can expect based on postition.
In overture they give you a performance scale rating based on the value of 1-5 saying that the term is perform good or bad based on it's position but how are they coming to this conclusion.
Posted 07 November 2004 - 06:55 PM
Posted 07 November 2004 - 07:01 PM
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