Posted 28 September 2003 - 10:27 AM
It was quite an interesting experience...and they paid me $150 on top of it. We weren't under non-disclosure or anything like that...I asked.
The facilitator told us we were the 6'th (and I think last) group...and I think there were about 12 people (all in the Bay area, I presume). So probably 60-70 people.
Our group were mostly people involved with Search Marketing in one way or another, although for some I'd say the involvement was not that heavy. I would bet the other groups were more probably the end customers.
They were not trying to get feedback on the services, but rather the marketing messages to see which was most compelling. To me, that tells me that the product is further along, early on you would want to validate the features themselves. But again, I have no way of knowing since they wouldn't really answer questions.
It raises some interesting questions on their strategy, since Inktomi has paid inclusion already. It makes me think that Yahoo is going to bank on the human element to improve on relevancy as opposed to Google. This fits in with the way Overture works.