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Ppc Vs Natural Ranking
Posted 05 November 2004 - 12:49 AM
I am considering dabbling in AdWords and perhaps Overture. Basically I want some kind of presence in Google especially, while I work on getting my site(s) to the first SERP.
Does PPC affect your natural ranking in Google? Is it possible (though not likely) to have your site show on page 1, and to have an adword ad next to it?
I cannot say that I have ever seen it, but that could be because you probably would not use AdWords if you're already near the top.
Posted 05 November 2004 - 01:03 AM
If you see the value in traffic generated by specific terms, using PPC to drive more of that traffic to your site makes good sense. If you're making a lot of money off traffic from a given term, why not do everything you can to capture as much of that traffic as possible? PPC helps you control more real estate on the SERP. As long as you're making money on your PPC traffic, it doesn't make sense to disable an ad due to high natural SE rankings.
Posted 05 November 2004 - 09:01 AM
Yes, I have seen clients with their listing and ad side by side on page 1.
Add a tracking url to the ad and see which one does better. You may be surprised.
Ed, I see you made it back okay from the show!
Posted 05 November 2004 - 10:22 AM
Term: solder training (acct: solder.net)
It was a pay per click until recently when we made the organic results... this tactic works really well in some cases or for more immediate results for the client - if their budget allows. It also (as mentioned) allows you to see how many potential visitors click on the paid ad versus the organic results - great analysis!
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