5 replies to this topic

[camm]

We have a site which is due for upload monday or tuesday and which we would like to be visible as quickly as possible. A number of sources suggest using the Yahoo/Overture Site Match as a means to ensure rapid crawling. We can get a few links going within the first few days and substantially more in a couple of weeks (hard to ask for links unitl a site exists
The problem with Site Match (lots of reference to this in other threads in this forum) is the potential for runaway costs from the per-click commitment. So the question: beyond the annual fee, what is the minimum term for which one can commit to the over-and-above cost per click. We believe that the site is well enough optimized to work its way up the organic listing quite quickly, so the pay-for route looks valuable only as a kick-start. How does Google Ad Wrods compare in these terms? Other suggestions?
Thanks...
Cam

[Haystack]

Adwords compares to Overture's Precision Match program. Both allow you to advertise within the Sponsored Search Results section of results pages on various search engines.

Site Match will provide fast spidering and listing within the organic search results (Google does not offer a similar program) but as you said, it can get expensive. There is no long-term contract, so just cancel your account when you've had enough of it.

[SearchRank]

Regarding SiteMatch, if you don't want to pay a lot of PPC fees, you are better off making sure the site is listed in directories or even getting a link on a site that is already in Yahoo and then allowing them to crawl your site for free IMO. You can submit a few pages through their PFI program but that doesn't mean that same spider is going to find other pages in your site. It is only going to crawl what you pay for.

If it is a new site, you may even launch a press release through PRWeb.

[camm]

Thanks for those responses...
Having combed through the Overture and Google options, I'm also wondering about another variation; again, primary motivation being rapid visibility (client pressure ). I'm looking at Precision Match. I've checked some of our major and minor keyword combinations and see that we could purchase top 3 placement for some of our minor keywords at less than $0.15 per. These combinations would not likely achieve much in the way of direct click-throughs, but as I read it, they would appear almost immediately in the listings of Yahoo, AlltheWeb, AltaVista, etc and those links would presumably be picked up by others which would begin complete crawls and placement according to the value of our organic seo work. In other words, this could be a fairly inexpensive way to get crawled quickly and -- with attention to the particulars -- could have some extra benefits asl well. Does this seem like sound logic, or am I missing something?
Cam

[Haystack]

At that price for PPC traffic, it definitely seems worth considering. The ads tend to go live in as little as a couple hours to as long as a few days. That's fast visibility.

However, the results only get syndicated as PPC ads and will not influence your organic listings.

[camm]

the results only get syndicated as PPC ads and will not influence your organic listings.

Haystack.. do you mean that they wouldn't influence how well/poorly we showed in the organic listings, or that those PPC ads are not themselves crawled by the various spiders and thus would not make us any more visible to those spiders?
If it is the latter, then I wouldn't be achieving what is intended.
Cam