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Terms Of Commitment For Paid Inclusion
Posted 31 October 2004 - 12:40 PM
The problem with Site Match (lots of reference to this in other threads in this forum) is the potential for runaway costs from the per-click commitment. So the question: beyond the annual fee, what is the minimum term for which one can commit to the over-and-above cost per click. We believe that the site is well enough optimized to work its way up the organic listing quite quickly, so the pay-for route looks valuable only as a kick-start. How does Google Ad Wrods compare in these terms? Other suggestions?
Posted 01 November 2004 - 10:23 AM
Site Match will provide fast spidering and listing within the organic search results (Google does not offer a similar program) but as you said, it can get expensive. There is no long-term contract, so just cancel your account when you've had enough of it.
Posted 01 November 2004 - 10:58 AM
If it is a new site, you may even launch a press release through PRWeb.
Posted 01 November 2004 - 11:54 AM
Having combed through the Overture and Google options, I'm also wondering about another variation; again, primary motivation being rapid visibility (client pressure ). I'm looking at Precision Match. I've checked some of our major and minor keyword combinations and see that we could purchase top 3 placement for some of our minor keywords at less than $0.15 per. These combinations would not likely achieve much in the way of direct click-throughs, but as I read it, they would appear almost immediately in the listings of Yahoo, AlltheWeb, AltaVista, etc and those links would presumably be picked up by others which would begin complete crawls and placement according to the value of our organic seo work. In other words, this could be a fairly inexpensive way to get crawled quickly and -- with attention to the particulars -- could have some extra benefits asl well. Does this seem like sound logic, or am I missing something?
Posted 01 November 2004 - 12:19 PM
However, the results only get syndicated as PPC ads and will not influence your organic listings.
Posted 01 November 2004 - 12:31 PM
Haystack.. do you mean that they wouldn't influence how well/poorly we showed in the organic listings, or that those PPC ads are not themselves crawled by the various spiders and thus would not make us any more visible to those spiders?
If it is the latter, then I wouldn't be achieving what is intended.
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