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Search Terms !
Posted 26 September 2003 - 12:11 PM
Would like to know something. Say, I have an AdGroup with the keyword 'blue widget' and another AdGroup with the keyword 'big widget' and both terms are broad matches.
Then if someone searches for 'big blue widget', which one of my ads( associated with the AdGroup) would appear ? The one for big widget or the one for blue widget?
Am a li'l confused here ! Please help !
Posted 26 September 2003 - 12:23 PM
Then again, the fact that "blue widget" would have 2 of the searched-on words right next to each other might factor into it as well.
Posted 26 September 2003 - 01:26 PM
Posted 26 September 2003 - 02:07 PM
Perhaps someone from Google could confirm what you said !
Posted 26 September 2003 - 02:09 PM
Posted 26 September 2003 - 02:13 PM
Posted 26 September 2003 - 02:47 PM
Posted 26 September 2003 - 04:00 PM
I recently received the following answer from a Google rep. as part of an answer to another question:
If you want to to include the same keyword in different ad groups or in
different campaigns, we will show the ad with the higher CPC setting more
often. If the CPC for both keywords in the different ad groups is the
same, our system will automatically show the ad tied to the keyword with
the highest CTR.
Posted 01 October 2003 - 12:42 AM
Google had pretty much the same to say to me :
"If your ad has the option to show on two different keywords, or if you
have two of the same keyword in your account we will most likely show the ad with the higher cost-per-click (CPC) setting. "
Posted 01 October 2003 - 06:37 AM
For the add group 'blue widget', you could have a negative keyword of '-big' which would force the 'big widget' add to display.
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