6 replies to this topic

[spidbot]

I have noticed that since a competing site advertised on Google they sometimes drop out of organic results - this is great as it lifts my ranking - I can understand it if they are top of the page anyway (through the sponsored link) but sometimes they are not there at all

Has anyone else seen this happening?

:upsidedown:

[qwerty]

No, I haven't. And as I understand it, the two are supposed to be completely unrelated. I just checked on a site I worked on and on one of their keyword phrases they came up first in the organic results and first in the sponsored ones.

[spidbot]

This is weird then - I have just checked and they are there as a sponsored link but nowhere on the organic results

:upsidedown:

[qwerty]

It's possible they made some change to their site that got the page dropped from the SERPs. That seems much more likely to me than the idea that they're out of the organic listings because they're in the paid ones.

This is complete conjecture, but maybe they decided to make major changes to the page that they knew could hurt their rankings (who knows why) so they signed up for AdWords in order to make up for the loss.

[spidbot]

:slap: I just looked at their site and what do I see

"We've had a face-lift! Welcome to the refreshed, rejuvenated world of nzjobs.co.nz"

So that looks like the reason indeed.

Thanks Bob - life is so transient in the SERP world!

[Vertster]

I think this can also happen if Googlebot was unable to reach their site for some reason. Like if it was down, DNS attack, etc. etc.

[spidbot]

Yes I guess they could have been down when they transferred to the new site

:upsidedown: