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Image Ads On Google Adwords
Posted 26 October 2004 - 05:01 AM
Posted 26 October 2004 - 06:30 AM
Posted 26 October 2004 - 07:30 AM
Posted 26 October 2004 - 07:54 AM
As we don't actaully sell anything on site and we are using this purely to drive traffic to a new site. I'm keen to keep the costs down to a very small CPC.
I understand what you are saying about the type of ad, don't think that will be too much of a problem, the best performing ones are for pictures of Usher, Justin Timberlake and Orlando Bloom. And to think that us men get accused of using the internet to look at scantly clad women, the women are doing exactly the same I have have the 9% CTR to prove it
Posted 26 October 2004 - 08:03 AM
While it may take up 4 times the space, it doesn't take away 4 potential clicks since most people would click on 1 or maybe 2 ads at most.
Posted 26 October 2004 - 08:09 AM
They don't cost any different to the standard Adword.
I ran them for a while and they didn't seem to do any harm, it took a while before they started to appear so I put that down to them having to be manually approved before being amade live.
I stopped using them only because I turned off the Google Ad Network content sites which must be set to on for them to be displayed.
Unlike the standard google ads where you can easily see what they look like because the image ads are only displayed on the network sites, and then only at Google's discretion, I couldn't see a way to see what they looked like when displayed.
Posted 26 October 2004 - 08:31 AM
Posted 26 October 2004 - 09:16 AM
It may be worth a test, depending on your industry. But I'm hard pressed to add any more image ads that only show up less than 1% of the time.
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