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Researching Link Partners
Posted 25 October 2004 - 01:37 PM
Posted 26 October 2004 - 12:37 PM
Find firms that complement your service / product
Check their sites to see if they adhere to W3C standards, privacy laws, guidelines, business standards
How restrictive are they in where and how you link to them
Do they require formal written agreements
How good are they at notifiying you of changes that would break links (and you to them)
Do they also link to your direct competition
Are they seen as an authority for that topic
Would you link to them even if they did not link to you
Do you think your vistors would benefit seeing that link on your site - would it help them (and then implies that other site people seeing your link, would it benefit them too)
Posted 27 October 2004 - 11:07 AM
After seeing where the link will go, be sure the page can be spidered and is linked within a page or two of the home page.
See if the current links are categorized for easy skimming.
Be sure the other link partners are sites you want to be listed with.
Find out if you can add a description with your optimized anchor text link.
That's a handful, I'm sure others will chime in with more!
Posted 27 October 2004 - 02:01 PM
I think it's a bit of both, it's certainly a good idea to look at your competition, but strive to be better than those guys. Most importantly what's unique about your site or the products/services that you sell.
Who buys your products/services?
What are these people interested in?
What do your products/services allow people to do?
Are there any products/services that would sit alongside your sites offerings that you don't sell?
Think outside the box and you'll come up with all sorts of ideas then just go off and find the websites.
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