I just finished reading the Wednesday edition of SearchDay from SearchEngineWatch.com. The article focused on link spamming and the fooling of engines to some degree.
I recently ran into this with a client, who subscribes to one such firm. One of my clients most important keywords is liquid chillers, if you use this term on google the 2nd listing is liquidchillers.com. It's link farm owned by [company name deleted]., and the main page has the PageRank greyed out (a BAD thing), page 2 however which contains even more links does have a little PageRank of 2 I believe.+
The article eluded to that fact that by participating in link farms may hurt your site from getting ranked. I have two questions. First will my client suffer from having a link farm pointing to them? Second, how can google (the search engine police) be fooled by such and obvious link spamming site and then list them number 2 for the term? I hate these long posts, and hope I didnt leave out any critical information.
Edited by Jill, 25 September 2003 - 11:47 AM.