Here is the newsletter quick tip:
3. Quick Tip of the month
One of the simplest SEO tips is this. Only use HTML tags as
they were intended to be used. If you can make it a habit
to use tags only for the purpose in which they were meant
to be used, you'll be well on your way toward keeping on
the right side of the search engines.
Remember: Don't resort to trying to trick or fool the
search engines. Spamming will only lead to complications
and it never renders any lasting results or value.