Can SEO companies really have special relationships with the search engines like some of them claim?
A company called me while I was cooking dinner and said they have a special relationship with the search engines, and they will place my site in the first position at all of them for X amount of money. I couldn't talk to them because my dinner was burning, but I'm curious as to how they can do this and whether it's something I should learn more about.
Most likely this company is simply buying the sponsored PPC ad spots and will then resell them to you with a high markup. Nobody has a "special relationship" with Google, and you can't buy your way to the top of the natural results. I would suggest politely hanging up on any telemarketer that tries to tell you otherwise.
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